Head, Value Proposition Jobs at Konga.com September, 2015

Konga.com is Nigeria’s largest online marketplace. We launched in July 2012 and our mission is to become the engine of ecommerce and trade in Africa.

We serve an ever expanding customer base, offering products that span various categories including
Phones, Computers, Clothing, Shoes, Home Appliances, Books, Healthcare, Baby Products, personal care and much more.

Job Title: Head, Value Proposition
Location: Lagos
Experience: 8 year(s)

Ref. No.: 150910-1
Location: Lagos
Business Unit: Konga
Job Type: Full-Time

Job Descriptions

    This role plays a key part in value proposition development, management and the implementation of large-scale projects.
    The role requires the development of the Direct to Consumer Strategy (Mass and Millennial Customers) while managing the key profit drivers.
    The successful candidate will assess customer needs to inform and develop propositions / offers to be implemented to drive customer acquisition.
    Successful candidate will work closely with key stakeholders, and other key business areas across Konga, to ensure the successful execution and delivery of value propositions.
    Reporting Line Director, Marketing & Customer Experience

Duties & Responsibilities

    Develop and implement strategic initiative to drive mass market and millennial customers acquisitions
    Responsible for customer, revenue, brand equity, affinity and preference growth to meet business target
    Implement tactical regional initiatives that would enhance market penetration
    Grow the strategy for promotional campaigns to acquire new customers and to stimulate usage among existing customers
    Develop and implement tactical regional initiatives that would enhance market penetration
    Deliver initiatives for market penetration and market share acquisition for Konga
    Define and implement a value based management strategy to improve high value retention and enhance customer loyalty
    Identify new opportunities for GMV stream expansion and growth in market share and value
    Monitor and evaluate the marketing activities and initiatives
    Initiate, assess and manage sponsorship properties within the target segments that grows brand affinity and can be leveraged for acquisition, retention and usage growth
    Initiate and supervise the development and execution of Marketing plan to meet set targets and overall company’s objectives
    Cross functional duties with the internal units and external agencies on Marketing Communications, Digital Marketing, Media planning, Brand and Experiential Marketing
 
Qualifications & Experience

    Bachelor’s Degree from any reputable University
    8 years’ relevant work experience in a related filed with a minimum of 5 years in a team lead or manager role
    MBA or MSc. in related field will be an added advantage
    A certification in Marketing is required

Skills & Competencies Influencing and Negotiation skills

    Commercial Awareness
    Communication skills
    Data Analysis and Problem solving
    Teamwork and People Management
    Decision Making
    Project Management
    Proficient in using new system, processes and Microsoft office tools

How to Apply
Click here to apply online

Deadline: 25th September, 2015.