Digital Marketing Manager Job in an Automobile Manufacturing Firm

Westfield Consulting Limited – Our client, an Automobile Manufacturing company is recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos

Job Description

• We seek a Digital Marketing manager to boost and increase their popularity on all media with the aim of increasing their market share and profits.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
• Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
• Create and update digital marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements

• MBA
• 4-6 years working experience in Digital Marketing preferably in Automobile industry
• Knowledge and experience in sales is an added advantage.

How to Apply
Interested and qualified candidates should forward their CV and Application to: cvs@westfield-consulting.com