eRecruiter Nigeria Limited – Our client is a leading mobile-first, full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.
We are recruiting to fill the position below:
Job Title: Digital Planner/Strategist
Job Opening ID: ERJ579
Location: Lagos
Reports to: Planning and insights Director
Job Profile
- Digital planners/strategists are the voice of the consumer within the agency.
- They work with agency account and creative teams to produce strategies that are effective and targeted to the right audience.
Key Requirements
- Bachelor’s degree with 3+ work experience in agency in account planning
- Experience with primary (qualitative and quantitative) and secondary research
- Ability to define problems, collect information, establish facts and draw valid conclusions based upon research and ability to deal with problems involving several concrete variables in standardized situations.
- Must be able to roll up your sleeves and dig deep – this is a very hands-on position
- Able to inspire multidisciplinary teams
- Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research
- Experience using research tools
- Advanced excel and powerpoint skills required
- Must be passionate about emerging digital strategy disciplines, such as content strategy
- Creative problem-solving skills to gather relevant information to solve less well- defined practical problems
- Group facilitation skills for use with workshops
- Ability to work on several projects or issues simultaneously
- Ability to attend to details while keeping big-picture goals in mind
- Ability to work independently or in a team environment as needed
Typical Knowledge:
- Well-developed knowledge of planning principles, methodology and practices
- In-depth knowledge of one or more planning specializations; such as consumer research, consumer strategy, consumer engagement or product development.
- Knowledge of effective writing techniques
- Statistical or algebraic knowledge and ability to apply such knowledge in practical.
Communication Skills:
- Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources, draft research reports, presentations and white papers and effectively support presentation of research results to customers, clients and team members
- Ability to write compelling, articulate and succinct creative briefs and media brief
- Proven ability to effectively present to clients and internal audiences.
- Strong writing and interpersonal skills.
- Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends.
Key Responsibilities
- Work closely and proactively with colleagues to provide strategic direction on advertising engagements
- Recommend and implement research that will aid in the audience insight gathering
- Monitor and interpret cultural and social trends relevant to our client’s business.
- Lead and collaborate with clients on research projects from start to finish.
- Provide clear specifications for actionable relevant research to the team and client.
- Recommend and implement research that will aid in the audience insight gathering
- Develop accurate conclusions from research data and present strategy and direction to the client.
- Generate and present agency’s strategic POVs.
- Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs.
- Work closely and proactively with account management colleagues to provide strategic direction.
- Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
- Develop and conduct creative briefings that provide clear persuasive information.
- Represent the client’s audience in client meetings and present research and strategy findings.
- Support new business activities.
- Manage and disseminate primary and secondary research knowledge across all agency teams.
Salary
- 3,000,001 – 4,000,000 P/A
How to Apply
Click here to apply online
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