First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
We are recruiting to fill the position below:
Job Title: Senior Marketing Services Coordinator (Media Planning and Buying)
Ref No: 20000037
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective(s)
- Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals
Duties & Responsibilities
- Manage media advertising budget of over N750m
- Look at the bigger picture to the bank’s media investment
- Be the best media negotiator in the market achieving more with less
- Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget
- Analyze and research target audience’s character, purchasing and media habits
- Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
- Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
- Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
- Appropriately time media activities, based on usage patterns and seasonal factors
- Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
- Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed
- Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
- Lead effort to use bank buildings and other owned properties for advertising
- Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
- Maintain the Security of all Information entrusted to the staff
- Comply with the principles and policies in the Information Security Handbook
Job Requirements
Education:
- Minimum Education: Mass Communication/marketing or related disciplines
Minimum experience:
- 6-8 years’ work experience
- Strong knowledge of media planning and monitoring software and tools
- Ability to work with minimal supervision
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Team Lead, Partnerships, Collaboration & Segments
Ref Id: 20000036
Location: Lagos
Job: FBN GEN. Job Family
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective (S)
- Excellent delivery and crucial positioning of FirstBank’s and FBNHoldings’ Group local and global partnership initiatives and activities in alignment with the Bank’s and Group’s objectives.
- Seek out and review new value propositions, partnership opportunities and proposals that lead to retaining existing relationships and building new partnerships with a view to generating revenue leads.
Duties & Responsibilities
- Assist with the development and implementation of the Bank’s and Group’s partnership framework and strategies;
- Monitor developments in strategic partnerships which are being formed in the sector and carrying out environmental scans to ensure that the Bank is abreast with all highly sensitive news/developments;
- Provide analysis for all information gathered on partnerships, collaborations and key segments, make comments that will help management in decision making;
- Establish key partner relationships and negotiate contract terms;
- Develop and shape our strategic partnerships approach for new business initiatives;
- Develop and manage the Bank’s partnership due diligence process
- Work closely with team leaders to support cross-functional goals
- Develop and manage relationships with prospective partners
- Building business models and forecasting operational performance metrics
- Identify partnership platforms that would generate revenue leads for the Bank using the sponsorship and partnership filter as measurement metrics;
- Develop approach and methods for evaluating and measuring partnership success;
- Perform post-partnership evaluation; including data entry and analysis, and producing reports for the Bank;
- Maintain the security of all Information entrusted to staff and comply with the principles and policies in the Information Security Handbook.
Job Requirements
Minimum Education:
- First Degree in any discipline with requisite experience.
Experience:
- Minimum of 7 years cognate experience in Marketing & Corporate Communications and/or Partnerships and Segments role in FMCG or blue-chip companies or Advertising.
- Professional membership/certifications: APCON, NIM, NIPR, CIM, NIMN, CME
- Proficiency with Microsoft Word, Excel and PowerPoint is essential
- Ability to work with minimal supervision.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Senior Marketing Services Executive (Creative Production)
Ref No: 20000035
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective(s)
- To produce creative designs that communicate the group’s and bank’s product and corporate messages in line with brand guidelines and policies to ensure brand consistency across all touchpoints.
- To implement, coordinate and manage the Group’s brand quality assurance initiatives as it relates to branches and operations, aligning to global best practices and business goals.
Duties & Responsibilities
- Custodian of creative standards with responsibility for quality and pace of delivery
- Serve as chief motivator of creativity and driver of integrated ideation with responsibility for inspiring the team to deliver outstanding work at all times at a pace that delights stakeholders.
- Oversee creative production across all spectrums of creative production including animation, live-action video, radio, static, etc
- Has the responsibility to ensure uptick in the department’s internal customer satisfaction survey
- Owner of the Banking Group’s Corporate Identity Guide to ensure brand compliance across all touch points
- Has joint responsibility, with the Head, Brand and Stakeholder Management, to conceptualise integrated communications that deliver best results for stakeholders.
- Error-free print work all the time
- Propose at least one BIG IDEA to each stakeholder per quarter
- Source, maintain and manage an image bank for use by the Group and subsidiaries, advising on image use rights and obligations, expiration timelines and purchase costs and conditions.
- Ensure implementation of branding elements in each branch is in line with specified requirements (as provided by stakeholders), within budget, and to desired quality and brand guidelines
- Ensure creative design and production tools are constantly cutting edge
- Quality assurance of all brand elements
Job Requirements
Education:
- Minimum Education: Degree / Higher Diploma in Fine and Applied Arts, Architecture, Engineering, Social Science or related discipline will be preferred
- Higher degrees (MBA)/professional Certification will be an added advantage
Minimum experience:
- 8 years working experience with a minimum of 4 years cognate experience in a leadership role
- Ability to work with minimal supervision
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Team Lead, Brand Strategy & Quality Assurance
Ref Id: 20000038
Location: Lagos
Job: FBN GEN. Job Family
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time
Job Objective (S)
- To support the strategic redefinition of the FirstBank brand with a view to changing perception amongst TA to drive loyalty and advocacy
- To strategically contribute to bank projects with focus on increasing market share amongst the bank’s core target audiences
- To support the development of a world class brand strategy for the bank with a view to improving its positioning as the first bank of choice for customers business
- Monitor the brand and customer journey through the omni-channel experience, which is aligned to the day to day trading of the brand. Support the implementation of brand strategy, driving and rethinking the consumer journey while conceptualizing and shaping the consumer experience to offer seamless, integrated and elevated experiences in at all touchpoints – branches, channels, events, etc.
Duties & Responsibilities
Strategic Planning / Execution:
- Proffer innovative approaches to enhance product image to the general public
- Utilize research data to make analysis in identifying the best way to introduce new products and refresh existing ones
- Review output of research targeted at different areas of the market segments to ensure communications spend has the most impact to guarantee maximum return on investment
- Ensure the success in translation of defining qualities of the brand in execution.
- Support implementation of the Bank’s immediate and long-term brand strategy in line with the business strategy for to drive the brand while ensuring it is poised to meet business needs via well-articulated objectives, missions and deliverables
- Undertake regular brand perception, brand tacking and other relevant surveys to feel the pulse of customers and gain better insight and understanding into strategies to further drive business goals and objectives through relevant marketing communications activities and activations
- Undertake marketing insights research to provide internal customers and management team with customer and competitive insights to drive product development and campaigning as well as overall business decisions relating to marketing customers
- Coordinate, prepare and edit executive correspondence, communications, presentations and other documents and interface with internal & external stakeholders
- Schedule executive and unit meetings and appointments
- Design and maintain databases, co-ordinate project-based work and maintain an organized document and project receipt and filing system for physical and electronic documents
- Periodic review and updates on the department’s operating procedures and policies.
Brand Quality Assurance:
- Translate a clear understanding of current market dynamics, competitive positioning, and FirstBank brand and product differentiators, into POS environments and collateral that engage consumers and drive conversion for FirstBank products and services.
- Collaborate actively across the integrated marketing, brand management and retail marketing teams to ensure all required brand elements are developed, on brand, on budget and on time.
- Maintain an expert understanding of the FirstBank range of products and services
- Maintain understanding of the competitive landscape, including competitor strengths, weaknesses and product assortment details
- To implement, the Bank’s brand quality assurance initiatives especially as relates to branches and operations, aligning to global best practices and business goals.
- Ensure that brand infrastructure at branches and other brand touch points are at their optimal levels at all times, by liaising with relevant stakeholders.
Job Requirements
Education:
- Minimum of Bachelor’s degree in the Humanities. Certification by relevant Marketing bodies in Nigeria including either of APCON or NIMN
Experience:
- Minimum 7 years post NYSC work experience.
- understanding and knowledge of marcomms environment
- Demonstrable advanced level proficiency in Microsoft tools especially Excel and PowerPoint
- Ability to work with minimal supervision.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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