Madison and Park Limited is a full suite marketing agency focused on providing value to our clients by providing innovative ideas. We pride ourselves in delivering integrated marketing strategies and supporting the implementation (activations, creative, digital advertising, etc.). Over the past year, we have gained significant momentum as our clients are reaping the benefits of our work. We currently represent not only regional and local clients but also national and international clients.
We are recruiting to fill the position below:
Job Title: Senior Media Planner
Location: Lagos
Details
- The candidate will be required to identify and reach target audiences, as well as evaluate campaign success.
- To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.
- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
Job Description
- Undertake, collate and analyze market data using specialist industry tools and resources
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, periods and more
- Allocate budgets and monitor costs
- Evaluate the success of media strategies and campaigns
- Work with the client and the account team to understand the client’s business objectives and advertising strategy
- Liaise with the creative agency team, client and consumers to develop media strategies and campaigns
- Work on several projects at the same time, often for different clients.
- Undertake research
- Work with colleagues, other departments and media buyers either in-house or in a specialist agency
- Make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
- Proofread advertisement content before release and maintain detailed records
Requirements
- Proven experience as a Media Planner/Buyer
- Broad knowledge of media channels
- Proven experience as Media Planner/Buyer or similar role in a media Agency; Familiarity with media-buying, planning, and research
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, comScore, Bionic)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- Interest in following advertising and media trends
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
Qualifications
- Graduate degree from a leading institution with 3 – 6 years of experience with a Media Planning/Buying Agency
- Outstanding communication, negotiations, and analytical skills
- Proven success in managing complex and large-scale media budgets locally and Internationally in a senior position
- Excellent communication and teamwork skills
- Professional member of NIPR/APCON/MIPAN
- PMP certification is also a plus
- Proficiency in Excel, Word, PowerPoint.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Junior Creative Copy Writer
Location: Lagos
Job Level: Entry Level
Duration: 6 months (Internship)
Job Description
- We are recruiting to fill the position of a Junior Creative Copywriter to support the growth of our firm.
- The successful candidate will work directly below a copywriter or senior copywriter, and would be responsible for generating stand-alone copy, or text to complement visual concepts created by an art director, across many platforms
- You will be expected to develop your skills and work with your passion for writing to expand and improve.
Job Responsibilties
- Assisting the senior copywriter and content team
- Understanding the message the client is seeking to deliver and translating this into an attractive copy
- Delivering engaging social content to support promotions and marketing initiatives
- Brainstorming visuals and copy ideas with other members of the creative team
- Writing and presenting various copy options to clients as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
- Producing creative ideas for innovative campaigns.
- Familiarizing themselves with brand/products, target audience and competitor activities in the market
- Working with the creative director to develop into workable concepts
- Supporting with casting actors and models to appear in adverts.
Qualifications
- Potential entrants must be talented writers from the following academic background, advertising, marketing, media or design
- Creative ability is vital for selection
- Journalism or script writing for a production (TV or Radio)
- Proficiency in Excel, Word, PowerPoint
- Portfolio of work that shows evidence of creativity and innovation is a plus.
Job Requirements:
- Highly creative and imaginative
- Skilled in writing clear, concise, and grammatically correct copy.
- Ability to meet deadlines and work in a pressurized environment.
- Understand the different language style that appeals to various target markets.
- Have excellent interpersonal and communication skills
- A passion for writing and the willingness to learn from other creative professionals
- Work well in a team and with a range of creative people.
- Ability to work under pressure, multitask and manage workloads effectively
- Ability to see other people’s point of view and take on board feedback
- Have an interest in commerce, popular culture, and new advertising trends and techniques.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Junior Media Planner
Location: Lagos
Details
- To succeed in this role, you should be versatile and willing to learn, a good communicator with the ability to collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.
Job Description
- Assist in an undertaking, collating and analyzing market data
- Identify target audiences and understand their behavior and habits
- Assist in determining the best media outlet mix for our campaigns
- Support the team to optimize ad campaigns according to geographic exposure, frequency, periods and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
- Work with the team to understand the client’s business objectives and advertising strategy
- Liaise with the creative agency team, client and consumers to develop media strategies and camp
- Work on several projects at the same time, often for different clients.
- Undertake research
- Work with colleagues, other departments and media buyers either in-house or in a specialist agency
- Assist to make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
- Proofread advertisement content before release and maintain detailed records.
Qualifications
- Graduate degree from a leading institution with 1-3 years of experience with a Media Planning/Buying Agency will be an added advantage
- Characterized by motivation, commitment, enthusiasm, and team player
- Proficiency in Excel, Word, PowerPoint.
Requirements:
- Knowledge of media channels
- Excellent communication and negotiation skills
- Familiarity with campaign evaluation metrics and media buying
- A problem solver with the ability to develop creative solutions
- An analytical mind with an aptitude for statistics and math
- Good decision-making skills
- Interest in following advertising and media trends
- Organizational and multitasking abilities
- Attention to details.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Senior Creative Copy writer
Location: Lagos
Job Descriptions
- We are recruiting to fill the position of the Senior Creative Copywriter to support the growth of our firm.
- For prospective candidate to succeed in this, they will be required to deliver the words and verbal content that accompanies the visual or audio elements of an advertising campaign, while working in close partnership with art directors and lots of input to the visual and audio elements like generating words, slogans, audio scripts etc.
Job Responsibilities
- Meeting with account executives and creative supports to discuss clients requirements and core messages and targets
- Brainstorming visuals and copy ideas with other members of the creative team
- Writing and presenting various copy options to clients as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
- Overseeing and being accountable for checking all content being advertised is truthful and complies with the code of advertising practices
- Familiarizing themselves with brand / products, target audience and competitor activities in the market
- Presenting initial ideas to the creative director which may be developed into workable concepts
- Overseeing the production phase, booking and liaising with designers/illustrators. Printer. Photographers and production companies.
- Casting actors and models to appear in adverts.
Qualification
- Graduate degree from a leading institution with 3-5 years experience with an above the line / below the line, digital, or production agency.
- Proven success for a large –scale media/experiential campaigns or productions.
- PMP certification is also a plus
- Processional member NIPR / APCON and other international creative certification from recognized professional bodies.
- Proficiency in Excel, Word, PowerPoint
Job Requirements:
- Highly creative and imaginative
- Skilled in writing clear, concise, and grammatically correct copy.
- Understand the different language style that appeals to various target markets.
- Have excellent interpersonal and communication skills.
- Work well in a team and with a range of creative people.
- Ability to work under pressure and manage workloads effectively
- Highly self-motivated and well organized.
- Ability to see other people’s point of view and take on board feedback
- Work with strict budgets
- Have eyes for detail
- Have an interest in commerce, popular culture, and new advertising trends and techniques
- Portfolio of work that shows evidence of creativity and innovation.
Deadline: 31st December, 2020.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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