Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares but control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was “to organize the world’s information and make it universally accessible and useful,” and its unofficial slogan was “Don’t be evil”. In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex.
Job Title: Associate Product Marketing Manager Program (APMM) Sub Saharan Africa, Search Product Analyst
Note: By applying to this position your application is automatically submitted to the following locations: Nairobi, Kenya; Lagos, Nigeria
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
Manage and conduct in depth cross-device product user experience testing and benchmarking with competitor and substitute products for Search products and access points, and provide structured written assessment of market and target user groups fit, gaps and opportunities
Manage user focus group testing, research and analytics for Search; including developing actionable insights and packaging of results and context for stakeholder presentations
Maintain tracking and manage communication with relevant stakeholders for Sub Saharan Africa (SSA) Search product; ensure inclusion and prioritization on relevant roadmaps and timely development/delivery from product teams
Support development of SSA Search/Access point narrative and strategy to grow search usage in region
Work with operations and engineering to develop and define new or improved tools
Qualifications
Bachelor’s degree or equivalent practical experience.
Ability to speak and write in English fluently and idiomatically.
Preferred qualifications:
Master’s degree or MBA in Marketing.
Ability to multi-task, set priorities and work efficiently in a high-paced environment.
Strong professional etiquette, organizational skills and attention to detail.
Strong interpersonal skills and ability to work with cross-functional teams in a highly matrixed organization.
Strong written and oral communication skills.
How to Apply
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