UAC Foods Limited is a joint venture business between UACN PLC and Tiger Brands of South Africa operating in the food sector of the economy is a leading producer of Snacks, Beverages and Ice cream. Our brands include Gala Sausage Roll, Funtime Coconut Chips, Groundnut chips and Cupcake, SWAN Natural Spring Water and Supreme Ice Cream.
We are recruiting to fill the position of:
Job Title: Brand Manager, Dairies & Beverages
Location: Lagos
Job Summary
- To plan, direct and coordinate marketing activities towards achieving AE targets, long term growth, brand profitability and customers’ satisfaction of UFL Dairies & Beverages brand’s portfolio
You Will Be Accountable For:
- Developing and implementing agreed brand strategies in accordance with business objectives.
- Executing communication, advertising, packaging and other marketing activities.
- Planning, organizing and monitoring promotion activities to achieve AE targets.
- Collating and analyzing market data and maintain all sales statistics relating to the brand in conjunction with Consumer Insights Manager.
- Monitoring market trends, competitive activity and develop appropriate tactics to contain competition.
- Updating brand history annually, prepare and execute brand activities to achieve company’s objectives.
- Ensuring the effective utilization of the Snacks brand marketing budget to achieve the set objectives.
- Maintaining and updating records on marketing expenditure (Advertising and promotions) to ensure that expenditure is kept within agreed budget.
- Ensuring optimal brand distribution in the trade channels in conjunction with Sales Team.
- Overseeing pricing strategies for the category
- Conducting market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
Requirements
The ideal candidate will possess:
- A Bachelor’s Degree or HND, MBA / MSc would be an added advantage.
- Minimum of 4 years FMCG Marketing experience
- Excellent communicator, both verbally and in writing
- Analytical, methodical and presentation skills
- Be a good listener and able to respond to results and consumer research.
- Energetic and passionate about product specialty
- Be a team leader, inspire others and work well with range of people within and outside the business.
- Work well under pressure.
- Possess a CIM or NIMN qualification.
Job Title: Assistant Brand Manager – Digital & Media
Location: Lagos
Job Summary
- Responsible for developing and implementing digital marketing plans that enhance customer experience across our brands’ digital platforms and help build brand equity.
Responsibilities
You will be accountable for:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising, driving ownership of monthly digital plans.
- Developing and implementing robust and creative plans that effectively translate our overarching digital marketing and communication strategies across our digital platforms.
- Contributing to the development of overall marketing growth strategies.
- Measuring and reporting the performance of digital campaigns against agreed KPIs using advanced digital tools. Where required, optimize activities to improve performance based on this.
- Identifying and reporting on emerging technologies, trends, insights and provide thought leadership/ innovative ideas for adoption.
- Utilizing strong analytical capability to evaluate end-to-end customer experience across multiple digital channels and customer touch points. In the process, identify key pain points/ bottlenecks along the customer journey and proffer effective solutions.
- Driving the growth of our social media presence and communities including engagement with our core target audience.
- Developing internal creative requirements across departments.
- Driving strategy development and implementation for our brand websites encompassing amongst others: site design, content development, user experience, traffic, search rankings and e-commerce process. Report periodically on performance and optimize activities where required.
- Managing digital marketing agencies to ensure optimum service delivery and ROI.
- Keeping abreast of recent developments with digital media technologies and latest trends
- Coordinating and managing the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos and so on.
Requirements
The ideal candidate will possess:
- A Bachelor’s Degree or HND, MBA / MSc will be an added advantage.
- Minimum of 4 years Digital Marketing experience in an agency or a reputable digital – oriented organization
- Relevant experience with visual communication methods, good knowledge of Photoshop, Final cut pro, audacity, or any other media editing software
- Experience with content management and good knowledge of web design
- Excellent team player, proactive and result – oriented
- High integrity and strong interpersonal skills
- Critical thinker, excellent communicator (written & verbal)
- Possess a CIM or NIMN qualification.
How To Apply
Interested and qualified candidates should send their CV to: recruitment@uacfoodsng.com using the Job Title as the subject of the email.
Application Deadline 1st June, 2021.
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