Job at Sponge Limited for Digital Media Buyer/Planner

Job Title: Digital Media Buyer/Planner

1. Media Planning

• Working with the client and the account team to understand the client’s business objectives and advertising strategy.
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
• Making decisions on the best form of media for specific clients and campaigns.
• Undertaking research and analyzing data using specialist industry resources.
• Identifying target audiences and analyzing their characteristics, behavior and media habits.
• Presenting proposals, including cost schedules, to clients.

• Negotiating rates with vendors.
• Preparing a media schedule for client approval.
• Executing media buys, issuing insertion orders.

• Gathering of creative specs and working with creative team to direct development of creative.
• Trafficking, tagging and QA.
• Managing ad server set-up and tag generation.
• Troubleshooting campaign issues.
• Billing reconciliation.

• Pull reports for optimization analysis.
• Analyze performance data and provide optimization recommendations.
• Work with media and lead gen partners to help optimize the campaigns.
• Support the team with Digital Media Buying and Planning for all our clients and will also assist in producing various reports on a daily, weekly and monthly basis, as well as other projects on an as needed basis

• The ideal candidate possesses a bachelor’s degree in any discipline.
• Any certificate in digital media and marketing such as Google Adwords, CIM Certificate, IAB certification, etc.
• Experience using online advertising dashboards such as Google Adwords,Facebook Advertising, Twitter Advertising, etc.
• Experience using ComScore, Neilsen NetRatings, GoogleAnalytics, and other digital media measurement.
• Knowledge and experience of programmatic advertising would be an advantage.
• Highly efficient in Microsoft Office (Powerpoint, Excel, Word).
• Proficient use of email (Gmail, Microsoft Outlook).
• High numeracy skills, a flair for numbers, effective research and analytical skills, proven negotiation skills, creative and strategic thinking.
• Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations.

• A competitive base salary based on your skills and qualifications.
• A pleasant work environment with like personalities.
• On-job training provided to improve your professional skills.
• Opportunity for growth within the company as we are quite fast paced