Brand Manager (Energy Drink) at BA Distribution Nigeria Limited

BA Distribution is a world-Class, people-orientated, performance-driven, sales and distribution Company. We are the leading consumer goods distribution company in Nigeria with over 35 years’ of experience of Nigeria and the region. Partnership model: We aim to achieve dominant market leadership positions for premier FMCG producers by combining quality production and brand value with expert distribution.

We are recruiting to fill the position below:

Job Title: Brand Manager (Energy Drink)
Location: Lagos
Employment Type: Full-time

Responsibilities

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Align the company around the brand’s direction, choices and tactics

Requirements and skills

  • Degree in Marketing or a related field
  • Proven working experience as Brand Manager
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix

 

Method of Application
Interested and qualified candidates should send their Applications to: hro.ho@badistribution.com using the Job Title as the subject of the email


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