Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.
A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more Nigerians.
In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
Title: Regional Marketing Manager (2 positions)
Regional Marketing Manager for North Region and South Region
Job Purpose
Responsible for the acquisition and retention of all segments (HV-Mass-Youth) customers for the specified region. This role is also responsible for approximately 50% of the regions revenue. The role must co-ordinate closely with Heads of HV, Mass & Youth segments to ensure a consistent strategic approach to this segment including, Product, Branding, Marketing Communications, Sales, Retail, Acquisition and Retention strategy. This role is responsible for growing X% of the customer base & SOGA and y% of the revenue in specified region.
Key Accountabilities
Achieve the desired revenue from the base by designing and developing customized retention and acquisition programs
Prepaid: By planning and achieving an optimal balance between the recharge revenue and the usage by the customer
Hybrid: By developing and implementing programs to enhance the revenue by facilitating customer upgrades wrt the rental revenue, airtime usage and chargeable tariffs.
To grow revenue within the HV, Youth and Mass base at x times greater than Airtel or Market growth
Implement bundling programs across the Youth and Mass base and ensure X% of Youth and Y% of Mass customers are bundled by the end of FY13/14
HV, youth and Mass partnerships identification & develop programs around the same
Grow %SOGA by zones and region by constant engagement of the Channels to drive GADs
To develop HV, Youth and Mass service strategy within the Region
By creating new partnerships with relevant institutions such as retail, handset providers, fast-food restaurants, Universities, second markets and so on.
Organizing regular events for this customer base to grow product revenue through lead generation and product upsell and ensuring that each of these events is profitable when assessed on an individual basis.
To create customer base stickiness and hence reduce churn
Designing, managing, analyzing programs and offers to create stickiness of the base to the network and hence building loyalty.
HV &Youth churn must be below 1.7% per month. Mass Churn must be below X% per month
Value churn targets within the Youth and Mass segment will be defined
Decrease the contribution of inactive users in the network (%Winback)
Monitor the level of activity on the network and drive Winbacks through field teams
Work in close conjunction with the customer care retention team to implement targeted promotions for the inactive customers
Ensure increase in the contribution of international and roaming in the calling pattern
Design plans and programs for increasing the penetration and hence the usage of the long distance traffic
By identifying and hence creating various channels and means of driving the customer to use mobile for long distance calls as against a landline or a local call outlet
Drive profitable smartphone penetration within HV, Youth and Mass base
Smart phone penetration to be 20% by end of FY13/14 to drive REC
Develop and drive HV, Youth and Mass bundles and Bring your own device
Revenue Management
Input into the Annual Operating revenue plan and quarterly
Educational Qualification and Functional/Technical Skills
Bachelor’s degree in Sciences or social sciences
Master’s in Business Administration would be preferred additional qualification dependent on experience
Relevant Experience
5-8 years of experience in Marketing or Product Development
3years of relevant experience in Telecom
Demonstrated Consumer marketing skill and the ability to drive the science and art of consumer engagement through developing and finding consumer insights and defining and implementing an integrated consumer marketing strategy and go to market plan.
Other Requirements
Ability to innovate and deliver value to business at multiple levels will play an important role
Analytical, Energetic
Proficiency in Advanced Excel
How to Apply
Click here to Apply Online
Title: Zonal Trade Marketing Executive
Educational Qualifications and Functional / Technical Skills
First degree in social or pure science.
A second degree in Business Management will be an added advantage.
Relevant Experience (Type of experience and minimum number of years)
Minimum of 5 year experience in marketing activations and channel branding from agency or FMCG industry
Excellent command of English language.
Excellent organizational, communication skills, and attention to detail.
Advanced proficiency in Microsoft Word , Excel and Power point.
Technical Marketing skills
Other requirements
Good organizational and planning capabilities
Innovative and quick thinking capabilities
High level of stress tolerance
Adaptability
Innovation
Analytical
Decision Making
Must be a good collaborator/Team player
Educational Qualifications and Functional / Technical Skills
First degree in social or pure science.
A second degree in Business Management will be an added advantage.
Relevant Experience (Type of experience and minimum number of years)
Minimum of 5 year experience in marketing activations and channel branding from agency or FMCG industry
Excellent command of English language.
Excellent organizational, communication skills, and attention to detail.
Advanced proficiency in Microsoft Word , Excel and Power point.
Technical Marketing skills
Other requirements
Good organizational and planning capabilities
Innovative and quick thinking capabilities
High level of stress tolerance
Adaptability
Innovation
Analytical
Decision Making
Must be a good collaborator/Team player
How to Apply
Click here to Apply Online
Title: Manager: Research
Job Purpose
Lead the process of consumer and customer insight generation in Airtel Networks Nigeria
Ensure the integrity of insights and its integration in the decision making process
Manage and control the Marketing OPEX
Key Accountabilities
Increase the focus and yield of marketing investment
Supporting the strategic planning and decision making process for Airtel, through actionable understanding of consumer needs
Research development management and control
Ensure efficiency and effectiveness of consumer, customer research projects based on key user requirements, guidelines and information needs
Monthly research report management
Coordinate primary market research and analysis, ensuring that research partners develop appropriate design, spread, effective and high quality work
Leadership Accountabilities
Develop and implement appropriate training to marketing research area and relevant parts of the organisation
Management Accountabilities
Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management Team
Track behavior of consumer and customer segments providing actionable and meaningful insights into segment definition, product development and marketing strategies
Relationship Accountabilities
Build a good working relationship with Market Planning unit as well as with the rest of the marketing department
Develop and manage close working relationship with research agencies, validating research method and results
Budget Forecasting
Liaise with various departments to develop the AOP budget
Provide monthly reporting on actual operating expenditure and bi-monthly preparation of operating expenditure flash and forecast
Reconciliation
Manage the OPEX reconciliation between Marketing and Budget control
Manage reconciliations of outstanding Marketing spend
Accruals
Perform analysis of monthly accrual entries, prepare any necessary adjustments and provides explanations to the Finance teams
Prepare monthly spend accruals to ensure commitments are adequately booked
Reporting: Prepare weekly report to share with stakeholders
Prepare weekly report of budget vs. OAF
Prepare weekly report of OAF vs. PO raised
Prepare weekly report of PO versus invoice
Educational Qualifications & Functional / Technical Skills
A relevant university degree
Marketing strategy development
Marketing research &insight common platforms and best practices
Research management and design
Quantitative and qualitative analysis
Consumer and customer research
Other requirements
Motivating, coaching and developing people
Developing and maintaining relationships with external suppliers
Ability to influence planning process
Project management
Agency management
How to Apply
Click here to Apply Online
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