Specialist, Teen Segment Job Vacancy at Etisalat Nigeria March, 2015

Etisalat’s vision is a world where people’s reach is not limited by matter or distance; a world where
people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.

Etisalat Nigeria is recruiting to fill the below position:

Job Title: Specialist, Teen Segment

Location: Lagos,NG

Job Summary

    To be responsible for implementing sustainable, profitable, marketing initiatives that drive volume and value growth for the teen segment of the Consumer Market

Educational Requirements

    Bachelor’s Degree in Marketing, Social Sciences or any relevant field.
    Relevant professional certifications will be an added advantage

Experience,Skills & Competencies

    3 – 5years experience in Telecoms, FMCG, with at least 1year experience in consumer focused marketing. Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
    Cross cultural understanding
    Customer Focus and complaints handling skills
    Networking & relationship building
    Communication
    Flexibility and adaptability
    Drive for achievement/results
    Problem Solving
    Work Discipline
    Planning & Organising skills
    Team Leading Influencing
    Organization and business awareness
    Understanding of the Regional Sales and Business Development functionalities and working relationships.
    Research skills
    Analytical and integrative thinking
    Negotiation & Persuasion skills
    Customer Segmentation & Profiling skills
    Report Writing
    Relationship Management Skills
    Knowledge of the full range of Etisalat products and services portfolio.
    Market & Competitors knowledge
    Ability to build business cases
    Lateral Coordination
    Statistical analysis skills

Principal Functions

    Responsible for the coordination of analysis and forecasting of the teen segment needs, segment size, trends, profitability etc.
    Responsible for developing promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
    Uses relevant segment data from Market & Customer Intelligence (including primary research, data mining, external reports) and impressions from Point-of-Sales to provide input for marketing plan development
    Identify, review and monitor demographic profiles of the Teen segment customers.
    Assist with logistics for awareness campaigns, fairs and ad-hoc surveys aimed at promoting Etisalat Nigeria products and services within the Teen market segment
    Prepare/compile agreed periodic activity and performance reports for the attention of the Manager- Teen Segment
    Provide inputs in the development of concepts for promotional campaigns
    Suggest new opportunities for expansion and revenue growth within the Teen Segment
    Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
    Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
    Other duties as assigned by the manager Teen Segment but within the scope of this job role.

How to Apply

Click here to apply online


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