Guiness Nigeria Plc is a member of Diageo Plc, the world’s leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.
Guiness Nigeria Plc is currently recruiting to fill the position below:
Job Title: Retail Sales Executive
AutoReqId: 43214BR
Location: Nigeria
Reports To: Retail Sales Manager
Context
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity
Purpose of Role:
To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)
Top Accountabilities:
Responsible for the account management and activation of low value outlets and hypermarkets
Listing of innovations and ability to pre-sell
Ensure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for Territory
Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
Ensure effective customer/ business development to counter competitive activities in these outlets
Qualifications and Experience Required:
Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management. Entry level route for graduate trainees into the sales function.
Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP) Quality, Distribution, Visibility, Price, Promotion and Persuasion, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
Strong experience of the application of Health & Safety and Quality systems.
Good communication skills –written and verbal
Good IT skills
High degree of integrity
Good inter personal skills
Geographically mobile.
Healthy and physically fit.
Experienced driver with valid license
Barriers to Success in Role
Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
Unwillingness to flex schedule to align with business hours of retailers and distributors.
Low level of drive or personal leadership.
Flexible Working options
Based in a defined geographical area.
100% Field
How to Apply
Click here to apply
Job Title: Assistant Brand Manager – Guinness
AutoReqId: 43343BR
Function: Marketing
Location: Lagos
Reports To: Senior Brand Manager – Guinness
Context/Scope
Guinness Nigeria plc is a strategically important market for Diageo and for the Global Guinness Portfolio being one of the most competitive globally.
Purpose of Role
To support the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives in the Guinness category
To develop and execute brand building activities and projects within the Guinness brand team.
Dimensions:
Develops & executes plans against strategic growth opportunities.
Maintains business critical controls & compliance documentation
Is responsible for embedding and day to day management of SmartBrand Approvals and implementation of the Digital Code of Marketing Practice.
Financial
Support the Guinness team in the Management and accountability for implementation of A&P spend across portfolio, efficiencies and evaluation across all activities.
Market Complexity
Work across all Nigeria to drive growth and profitability and to deliver market share
Leadership and Functional Responsibilities
The role holder will work with the other members of the Guinness Team to deliver the Big Ideas/Growth Drivers initiatives
Top 3 Accountabilities
Play a supporting role in the following activities:
Support the development of GAME Plans for Guinness in Nigeria and the execution of all Guinness brand initiatives.
Brand and Commercial execution including evaluation of Big ideas/Growth Drivers initiatives for the brand.
Significant contact with cross-functional teams e.g. Sales,trade marketing,procurement and suppliers of marketing services in the delivery of brand initiatives
Qualifications and Experience Required
Bachelors
3 – 5 years relevant experience
Strong interpersonal skills to build good working relationships across all functions and markets
Convincing personality, good planner, self –starter and committed to results
Good communication and presentation skills
Commercial acumen, confident, enthusiastic and persuasive
Attention to details/Good Project Management Skills.
How to Apply
Click here to apply
Job Title: Retail Sales Manager
AutoReqId: 43213BR
Location: Nigeria
Reports To: Territory Development Manager
Context
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity
Purpose of Role:
To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on high value outlets including implementation of all sales activities/programmes in the retail sales territory
Responsible for the account management and activation of high value outlets and hypermarkets
To spot sell to fill sales gaps in the outlets (across the entire portfolio) and to pre-sell
Top Accountabilities:
Ensures achievement of QDVPPP sales drivers for Territory
Ensures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.
Ensures at a minimum, once a quarter reviews of RSE, SR & VSR routes, inclusion of new outlets.
Manages Recommended Price Compliance in outlets and ensures the retail redistribution standards are adhered to by distributors
Ensure effective customer/ business development to counter competitive activities in these outlets
Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory
Intouch Responsibilities:
Use of the Intouch PDA as a tool for monitoring and improving individual Sales Targets, Share of Shelf, Distribution Targets & Call Targets.
Ensuring that correct and up to date Customer details, Contacts, Outlet Types, Outlet Segmentation and Call Frequencies are gotten and sent to the Intouch Team for the purpose of updating the Customer Information from time to time.
Qualifications and Experience Required:
Graduate with minimum 2 years commercial expertise gained across Sales / Consumer Marketing or Sales Management.
Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.
High level awareness of the application of Health & Safety Standards
Good communication skills –written and verbal
Good IT skills
High degree of integrity
Good inter personal skills
Geographically mobile.
Healthy and physically fit.
Experienced driver with valid license
Barriers to Success in Role:
Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
Unwillingness to flex schedule to align with business hours of retailers and distributors.
Flexibility Working options:
Based in a defined geographical area.
100% Field Based
How to Apply
Click here to apply
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