Naspers is a leading multinational group of e-commerce and media platforms, with operations in 133 countries around the world and some 6 billion dollars in annual revenues. The group, incorporated in 1915 as a public limited liability company and listed on the Johannesburg Stock Exchange (JSE) in September 1994. The company also has an ADR listing on the London Stock Exchange (LSE). The
group attains dominant positions in emerging market presenting above-average growth opportunities. Online classifieds is one of the current spearheads.
Online classifieds is the consumer to consumer (c2c) trade of used goods through an online platform (both web-based and native apps). Our purpose is to improve people’s lives by bringing them together for win-win exchanges. We are building leading positions in emerging markets by developing local businesses, while making use of our global scale through technology transfers, know-how and talent exchange. Our company unites many cultures and styles into one online multinational. Our most significant operations are located in emerging markets, such as Sub-Saharan Africa, Latin America, Eastern Europe, Middle East, South East Asia and South Asia. We are known in these markets under the brand names OLX and Dubizzle.
What we will offer:
Being part of one of the most exciting journeys in the field of ecommerce – Online Classifieds
Being part of the biggest Online Classifieds business in Sub-Saharan Africa with a view to consolidating our position in the coming years to one of the biggest Online Classifieds businesses in the world
A pleasant, informal and international work environment
Being part of a highly dynamic team
Job Title: Media Planner
OLX SSA: Nigeria – Nigeria
Job description
1) Media planning
Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals
Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels
Consistently reach highest number of people with lowest-cost possible
Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals
Identify new and effective media opportunities
2) Media budgeting and buying
Support the marketing manager in developing and managing media campaign budgets
Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign
Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time
Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance
3) Continuous monitoring and Optimization
Rigorously monitor all media campaigns to ensure compliance with the media schedule
Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis
4) Post Campaign Analysis
Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns
Desired Skills and Experience
Competencies
A scientific data-driven mindset focused on fact-based decision making
Excellent research skills
Ability to spot good opportunities
Creativity
Confidence
Excellent negotiation skills
Good team and interpersonal skills
Interest in media and audience analysis
High attention to detail
Collaborative – integrates information across the company
High level of integrity and accountability
Good time management skills
Self-motivated; able to work well with minimal supervision
Education and Experience requirements
University degree in Marketing, Exact Sciences, Math, Engineering or Economics
4+ years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying
Experience in Media planning in other African countries; East/West Africa will be an added advantage
Experience with Media consumption analysis tools such as Telmar, Media Star etc
Experience working with consumer research companies a plus
Personal characteristics and values
Be Fast: eager and motivated to meet deadlines, and have the ability to work under pressure
Be Empowered: self-motivated and able to work independently with little management supervision
Be Open: have a non-hierarchical style and be prepared to “roll up their sleeves” and make things happen
Be innovative: by building on each other; be a team player with self-esteem yet a manageable ego
Be Curious: continue to learn and seek for the best solutions
How to Apply
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