United Biscuits is Recruiting for Regional Manager – Nigeria, Lagos

United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back
generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.

As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.

UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories. Please visit their website to find out more. (http://english.yildizholding.com.tr/en/)

Job Title: Regional Manager – Nigeria, Lagos
United Biscuits – Lagos

ob description

At United Biscuits we are recruiting for a Regional Manager.  The regional manager’s role is to operate independently within nominated international markets, carrying out both a marketing and sales management role with full profit and loss responsibility.

UB International has a strategic objective to generate sales growth for the UB group. This role involves a mix of strategic and trading initiatives. Africa is an emerging region for UBI and so have an increased level of investment and importance.

The role holder will work closely with retailers, distributors, and internal UB functions such as NPD, technical, marketing, finance and customer service.

The role will involve travel within Ecowas and requires an extensive range of skills including dealing directly with retail buyers and managing demanding and professional third party distributors.

KEY RESPONSIBILITIES

    To effectively manage and develop both direct retail and third party distributor business partnerships
    To achieve annual sales and profit budgets within the nominated region through excellence in distributor and brand management
    To develop a joint vision and strategic purpose with UB’s customers and distributors, managing and developing relationships
    To understand what delivers UB’s current position in the market and define relevant objectives, strategies and plans
    To build and maintain good working relationships with business partners in order to maximise their commitment to UB
    To forecast regional sales volume and report performance against plan back to the UBI head office in the UK
    To understand, adapt and contribute to the cultural and organisational change  (internal and external) demanded by a role in the International department
    To take full responsibility of the regional business, driving the sales and marketing agenda but if necessary also coordinating all financial, legal, logistical and supply chain issues

Desired Skills and Experience

    French Speaking – Essential
    FMCG Experience – Essential
    Direct sales experience within FMCG – Essential
    Proven track record of building relationships, increasing sales, and delivering marketing activities
    Experience of managing a region remotely
    Degree educated – Essential

REQUIRED BEHAVIOURS

    Performance – Taking personal accountability for delivering the highest standards for your customer and consumer
    Ambition – Shows desire for future success and aspires to be the best
    Competitiveness – Know the competition and Win
    Energy – Apply a positive attitude and execute brilliantly

How to Apply
Click here to apply online