Excel Professional Services (EPS) was established to provide world-class management consulting
support to business enterprises, as they seek to develop their capacities in the three critical areas of strategy, leadership and governance. EPS is built around the concept that no business can excel in its chosen field, except it gets its strategy, leadership and governance right. The central objective of all our engagements at EPS is to assist clients improve their competitiveness and excel in their lines of business, while remaining compliant and socially responsible.
Job Title: Marketing Manager
Excel Professional Services Ltd – Nigeria
Job description
Overall Purpose of Job
To develop, establish and maintain marketing strategies.
Essential Duties & Responsibilities
Monitors and analyzing market trends
Studies competitors’ products and services
Explores ways of improving existing products and services, to increase profitability.
Identifies target markets and developing strategies to communicate with them
Prepares and manages marketing plans and budgets
Manages the production of promotional material
Liaises with other internal departments such as sales and distribution
Produces reports to monitor results and presents findings and suggestions to company directors or other senior managers
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews;
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization’s value by keeping information confidential.
Accomplishes marketing and organization mission by completing related results as needed.
Desired Skills and Experience
Creative thinking skills
Proclivity and high level of initiative
Excellent communication and people skills
Planning and organisation skills
Good IT, budget and report writing skills
Ability to motivate and inspire a team
Ability to be Persuasive and Diplomatic
Have good business awareness
Budget management skills
Qualification and Experience
The requirement is for a marketing professional with a minimum of 8 years’ experience in the marketing of industrial products both at the institutional and retail segment.
This manager should have a B.sc or HND degree in Marketing or Business management. A post graduate degree will be an added advantage.
How to Apply
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