Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,945 million in
2013/14.
Created in 1975 by the merger of Ricard and Pernod, the Group has
undergone sustained development, based on both organic growth and
acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit
(2008).
Pernod Ricard holds one of the most prestigious brand
portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s,
Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson
Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa
and Malibu liqueurs, G.H.Mumm and Perrier-Jouët champagnes, as well as
Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna wines.
Pernod Ricard employs a workforce of nearly 18 800 people and operates
through a decentralised organisation, with 6 “Brand Companies” and 80
“Market Companies” established in each key market.
Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.
Pernod Ricard’s strategy and ambition are based on 3 key values that
guide its expansion: entrepreneurial spirit, mutual trust and a strong
sense of ethics.
Job Title: Brand Ambassador
Perrier-Jouët), as brand ambassador. Support the brand team in planning,
tasting, implementation, and evaluation of wine and spirits field /
brand development activities including: image building; product
introduction; identification of commercial opportunities for the brand.
Key Relationships – In Market
- Portfolio Manager
- Commerical & Sales teams
- Customers (on & off trade)
- Media and key trade influencers
Key Relationships – MMPJ
- Regional Director (hierarchical report)
- HR (Personal development induction, group potential assessment)
Key Tasks: (including decision making authority as agreed with line manager)
Brand education
- Educate PR sales forceensuring comprehensive understanding of the
categories, brand’s specificities & key differentiating qualities - In cooperation with sales force, mentor staff in key trade customers
- Conduct tastings / education for groups of target consumers, opinion leaders and press
- Increase share of mind for MMPJ brands amongst PR employees & key brand stakeholders
Business and Brand development
- Build and manage relationship with selected key customers in order to deliver incremental business locally
- Build database and nurture business to consumer and business to business contacts building loyalty, advocacy and sales.
- Implement consumer and trade promotions in line with global guidelines
- Coordinate clients/consumers/press visits to MMPJ Houses and MMPJ Brands representatives visits in market
PR support
- In cooperation with Marketing and PR Departments, identify PR
opportunities suitable for MMPJ brands in line with their communication
platform - Ensure media coverage through brand representatives’ presence
(Cellar master, MMPJ representatives, Pernod Ricard management) or
self-involvement in appropriate cases
Advocacy
- Develop relationships, liaise and influence key media, industry,
distributor, trade and other organizations that can play an instrumental
role in building brand reputation and advocacy of our brands - Explore opportunities amongst the high net worth individuals and their social set.
Reporting to Affiliate and Brand Owner
- Report MMPJ brands and competitors monthly activities with recommendation
- Be the eye and the ear of the market by analyzing trade/consumer insights
- Follow Price analysis and sales performance within a defined competitive set
Live the Pernod Ricard Values – commitment, integrity, entrepreneurship, conviviality
Desired Skills and Experience
Personal Competencies (skills, knowledge, ability Experience – incl.)
Essential
Knowledge
– Graduated of a 5 years Business School / Master
– Wines & spirits enthusiast and connoisseur
– Marketing profile with commercial sensitivity
Skills
– English: fluent
– Local business language : operational
– Ability to work in a luxury environment
– Ability to show initiative, creativity and entrepreneurial skills
– Reliable & Hard working
– Ability to adapt to different audiences (from sales force to High-end consumers)
– Integrity and ethics (responsible alcohol consumption and behavior)
– Down to earth and self-controlled
– Extremely outgoing, sociable personality
– Excellent presenter with controlled communication
– Positive ‘can do’ attitude, flexible, engaged
Desirable
– Experience in Brand/Trade Marketing
– Good numeracy
– Good report writing
– Experience / interest in travel
– Local language
How to Apply
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