Job Title: Marketing Director
Eat’n’Go Ltd – Nigeria
Role
The Marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Responsible for planning, development and implementation of all of our brands marketing strategies, marketing communications, and public relations activities, both external and internal and play a key role in leading the overall company. Oversees development and implementation of support materials and services for brands outlets in the area of marketing, communications and public relations. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR. Directs the efforts of the advertising, communications and public relations agencies and coordinates at the strategic and tactical levels with the other functions of the Organization.
Key Objectives
Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
Responsible for performance appraisal of marketing managers and for providing training and development opportunities including a national sales and management training program.
Responsibilties
Develop and flawlessly execute, communicate and monitor marketing plans and strategies designed to achieve sales and profit objectives for assigned markets.
• Establishing specific goals with brand management and operations–business plans–by market.
• Ensure flawless execution, communication and monitoring of fully integrated marketing programs for each marketing window for the brands.
• Utilize the best marketing vehicles and operations solutions to reach maximum consumers.
• Integrate new store opening, re-image, competitive intrusion and down store programs into plans/budgets. Develop off the shelf local store marketing programs and significant local event strategies to drive sales and ROI.
• Provide market level results, competitive analysis, and key measures to brand team for inclusion in strategy.
• Develop plans that conform to budget requirements and build supplemental plans when appropriate.
• Provide recommendations on menu pricing, promotional pricing, and product to achieve objectives.
• Work with team on development, execution and communication of market level business plans.
Develop and coordinate the development of marketing analysis and systems
• Track key measures of performance by zone, markets and Ops area on weekly and period basis. Execute Quarterly Performance Management System.
• Track performance of all marketing initiatives / projects.
• Work with marketing managers in test market selection, execution and tracking.
Responsible for the development, management and leadership of assigned marketing team.
• Conduct routine Performance Appraisals on all direct reports.
• Manage agency relationships.
• Provide on-going training by recommending formal training classes and “on the job” development.
• Work with team on development, execution and communication of market level business plans.
• Ensure all activities are completed on time, on strategy and within budget.
• Provide special projects to individual team members to stimulate growth and assess skills.
QUALIFICATIONS AND REQUIREMENTS
Energetic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications.
5-7 years of professional marketing experience of which 4+ years of experience in a brand/product management in an FMCG, QSR or retail based organization is desired.
Prior experience working at a Retail Brand with sophisticated direct mail programs, direct marketing agencies or with a hospitality and or restaurant brand a plus.
Familiarity with agencies specializing in data warehousing, business intelligence or analytics and modeling services a plus.
Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
Strong communication and presentation skills
Ability to communicate with all levels of an organization comfortably.
Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
Experienced with web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
About this companyFollow company
Eat’n’Go brings great taste to Africa. A restaurant group dedicated to bringing the best F&B brands and concepts to Africa, Eat’n’Go feeds your needs.
It has entered the market as the exclusive master franchisee for two great international franchises: Domino’s Pizza, a $6 billion fast food giant and Cold Stone Creamery, a $1.5 billion rising star.
In August and September 2012 the first two Domino’s Pizza and Cold Stone stores in Sub-Saharan Africa were opened in Lagos, Nigeria. The first step to a projected rollout of 70 stores combined by end of 2017.
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