Fareast Merchantile Company Limited. The Chanrai Family put down roots in Nigeria in 1890 with trading at the centre of all commercial activity. Today, Fareast Mercantile Co. Limited our flagship company in West Africa has dedicated its resources to supply chain management through the import and distribution of products covering branded food, fmcg, appliances and tires for the best multi-nationals in the world. A product portfolio spanning 1500 SKUs is managed with a capable professional team, robust infrastructure and strong delivery systems to ensure availability of products covering 93% of the throughput of the country. Other subsidiaries in the group focus on pharmaceutical distribution with a dedicated resource for institutional business in the area of health. Diversification into assembly of air conditioners in June 2003 was the first step towards backward integration with a view to import substitution, self reliance and creation of employment…bearing in mind the Government’s plan to put Nigeria on the road to industrialization.
Job Title: Trade Marketing Manager
JOB OVERVIEW
- Is responsible for the trade marketing activities across the different channels and locations, in line with the overall Trade Marketing and Communication strategy. In having customer satisfaction as main priority, is the contact point/person between marketing department, product management and sales teams to ensure achievement of sales and budget objectives
DUTIES & RESPONSIBILITIES
- Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing target markets.
- Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
- Contribute to organization’s goals plus objectives and enhance market share and sales performance.
- Establish channel strategies along with execute associated plans.
- Prepare trade promotional plan in designated channels with crucial customers.
- Coordinate media placements, public relation programs, host events, product/category shows and participate in all community events.
- Provide marketing assistance to sales team through answering clients and product inquiries.
- Ensure to travel as required to participate in relevant product shows exhibition.
- Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.
- Prepare trade promotion plans with main customers.
- Coordinate communication of price, product and pack changes.
- Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
- Perform closely with CSO as well as Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.
- Coordinates activities associated to organization participation at tradeshows or events.
- Trade activation of new and existing brands and campaigns: ROS, Distribution, Availability, Visibility & Quality.
- Category management and execution principles.
- Brand and marketing pillars into highly engaging consumer activations.
- Appropriate mix of national/local, ATL/BTL branded activities to optimise ROI.
- A data driven sales organisation by using external and internal data sources to build the strong, fact based sales tools for our own and partner organisations.
- Annual business & strategic planning.
- Targeting new business opportunities across all new channels, outlets and shopper formats in conjunction with National Sales Manager.
- Collaborates with the National Sales Manager for the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
- Manages the point of sales material (including budget, logistics, distribution, assortment…) by finding the most efficient solutions
- Collaborates with product managers and marketing team to build sales promotions and product communication
- Collaborates with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
- Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Supports local teams in the execution of their training programs;
- Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
- Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries
JOB REQUIREMENTS:
Education
- University degree in marketing or comparable is needed.
- Master and or any other further qualification in marketing / trade marketing is appreciated
Experience
- Minimum 5-7 years of trade marketing management experience is needed
- Relevant experience in the FMCG sector/activation agency experience is needed
- Former Experience/background in Sales/brand operations is highly recommended
- Knowledge: Knowledge of marketing and trade marketing activities, tools and techniques is needed
- Knowledge of category management and assortment is needed
- Knowledge of trade channels(mass market and traditional trade) is highly recommended
- Knowledge of most important IT tools is needed
KEY COMPETENCY REQUIREMENTS
- Capability in building strategic, multilevel and team work relationship is needed
- Capability in dealing with complexity in a multibusiness environment is needed
- Energetic, organized and business-driven approach is highly recommended
- Engaged and with structured and strong communication skills
- An affective hands-on approach together with fearless of challenges are appreciated
- Good role-based leadership and decision making are highly appreciated
How to Apply
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