New Job Opportunities at Lorache Consulting

Job Title: Brand Manager (Personal Care)

• Analyse how our brand is positioned in the market and crystallise targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Ability to think creatively and innovatively
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

• Proven working experience as brand manager (PERSONAL CARE)
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Minimum of 7years on similar role and good knowledge of the industry
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language
• BS/MS Degree in Marketing or a related field.

Job Title: Marketing Manager (Modern Trade)

• Developing productive long term relationships with customers
• Creating long term strategies with the clients
• Act as a main contact for existing and new customers
• Reaching sales targets
• Implementing a global sales strategy
• Preparing volume forecasts and plans
• Closely cooperating with other departments involved with your accounts
• Develop plans to build-up weighted distribution in each region/city/or town in coordination with Distributor’s local management, and follow-up to achieve timely & effective implementation.
• Develop in-store visibility plans in coordination with local Distributor’s management; and follow-up to achieve timely & effective implementation.
• Initiate & develop annual marketing plan/s as per the strategy & guidelines set and agreed with your direct management and regional marketing team ; follow-up on implementation; and report back progress & any recommendations to change or amend.
• Play a central role in steering Key Account Management in coordination with respective distributor’s management; with aim to continuously improve share of shelf vs. competitors and to amplify impact of product visibility on consumers. Company products being Impulse products – it becomes imperative to place company products on checkouts, in category, and occasionally in selective out of category.

• 5-7 years minimum Sales experience in FMCG industry preferably food & beverages
• FMCG experience is a must, preferably in modern trade
• Strong communication and presentation skills
• Good skills in Microsoft Office, mainly Excel, Word, Power Point and Microsoft Outlook. Prior experience in SAP is a plus.
• Sales and goals oriented personality
• A Good University Degree with vast experience in sales and distribution.