Heineken is back to recruiting with “Go Places,” led by a musical Dr. Seuss-ish video inviting candidates to respond to 12 questions, which must be answered in three to five seconds.
Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn.
The video features a passel of actual Heineken employees, giving it a playful, personal touch.
The “interview” is also packed with nifty localizations—a tribute to Heineken’s attention to detail. This affects everything from the Interviewer’s clock, which shows your local time, to the beers and food he flashes before you at rapier speed. “You see empanadas when watching in Mexico, and a noodle soup when viewing in Vietnam. The same thing occurs when presented a local beer—you see one that is actually local in your market: Amstel beer in the Netherlands (a Heineken company beer!) and Star Beer in Nigeria (also a Heineken beer),”
To take the interview, visit http://goplaces.theheinekencompany.com/en
Note: It’s an interactive and interesting video interview that requires a strong internet connection.
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