SEO Associate At Universal Careers

Universal Careers is a Human Resource agency founded to help exceptional candidates and international clients who are interested in living and working in the biggest economy in Africa – Nigeria.

Good clients and excellent candidates go hand in hand and the mix of the two is absolutely essential for success, it is all about people.

At Universal Careers we are a small team of industry specialists, who are servicing our clients with bespoke HR solutions. No two clients are the same, so our approach to each Client is unique. We have a large network of consultants all-over the world with whom we build teams depending on the client and the specific task at hand.


Job Title: SEO Associate

Job brief
Our client is  looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

He/She will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements

5-7 years proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
BSc/MSc degree in a quantitative, test-driven field

How to Apply


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