Michael Stevens Consulting – Our client, a Commercial Bank looking to expand their new digital unit, is recruiting to fill the position below:
Job Title: Digital Acquisition Lead
Location: Lagos
The Role
- Shaping and delivering an overarching marketing and digital customer acquisition strategy for the unit, whilst analyzing and reporting on all marketing activity, using insights to drive decisions
- Work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.
- Develop the units brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skills
Key Responsibilities
- Customer acquisition through advanced digital marketing
- Build innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgets
- Utilize advanced web and mobile analytics to optimize budgets and marketing ROI
- Analyze digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities identified
- Lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channels
Qualifications
- B.Sc/ BA from a reputable institution
- A Masters Degree in Business Administration
Experience:
- 7+ years’ experience in consumer marketing with at least 4+ years specifically in digital marketing in e-commerce, telecoms, retail banking, digital marketing agency or related industries where core KPI is digital customer acquisition
- Experience working in an e-commerce/telecoms environment with transactional websites strongly preferred
Skills & Competencies:
- Deep expertise across all areas of digital acquisition marketing including PPC, SEO, Social, Content Marketing, Affiliate Marketing and funnel optimization
- Strong analytical and research skills are essential alongside team management skills and experience of project/program management and relationship management including managing suppliers and third party partners
- Experience of working in an e-commerce/telecoms environment with transactional websites strongly preferred
- Excellent communication skills in order to liaise with internal stakeholders and manage external agency relationships
- Depth of knowledge around broader marketing and brand communication will be required
- Strategic thinker, with proven experience of designing and implementing digital strategies
Job Title: Head of Products & Agile Coach
Location: Lagos
Job Description
- They are looking for Head of Products & Agile Coach who would be involved in partnering with the Chief development officer and digital leadership team to develop effective product strategies, visions and execution plans with a mission to shape and deliver digital products that transform customer experiences.
Requirements
Typical skills, and background of the ideal candidate:
- Deep experience in digital product development and marketing ideally in an e-commerce and/or digital travel environment
- Demonstrates thought leadership and is able to influence at all levels in the organization
- Must have a well-rounded user-centered product portfolio that spans retail banking, e-commerce and telecoms
- Experience with conducting user research, usability testing, A/B testing, rapid prototyping and analytics
- Knowledge of Lead and Agile software development processes
- Experience with designing creative, quality consumer products, as well as enabling business capability and objectives through technology
- Entrepreneurial self-starter who is self-motivated, but also a team player with a professional presence
Job Title: UI Designer
Location: Lagos
Job Description
- They are looking for a UI Designer’s to drive product design from end-to-end to create distinctive digital solutions for customers and employees.
- The Designer would also be working within cross-functional Agile product teams and seek to create elegant user experience to create business impact.
Requirements
Typical skills, and background of the ideal candidate:
- Strong experience in software design and development
- Bachelor’s degree in Design or equivalent area
- Experience with designing quality consumer products, as well as enabling business capability and objectives through technology
- Well-rounded, user-centred design portfolio that spans some combination of web, mobile, tablet, TV, and wearables.
- Graphical and Visual Design skills, including use of a diverse set of software such as Adobe suite, OmniGraffle, Balsamiq, Azure, or other tools for Graphic design, Visual Design.
- Experience with conducting user research, usability testing, A/B testing, rapid prototyping
- Knowledge of Agile software development
- Proficiency in English language (written and oral)
- Entrepreneurial self-starter who is self-motivated, but also a team player with a professional presence
Job Title: Content/Copy Writer
Location: Lagos
Job Description
The Role:
- A multi-skilled copywriter with good all-round writing and creative expertise. Capable to identify and then deal with all contexts and then translate them into crisp, compelling, creative and informative copy
Key Responsibilities
- Produce copy for ATL advertising on mass media e.g. TV, cinema, interactive media, posters and radio scripts
- Produce copy for BTL on direct means of communication e.g. brochures, leaflets, press adverts and direct mail
- Work closely alongside creative and media agencies to develop and implement effective marketing campaigns
- Keep up-to-date on SEO best practices and implement into content
- Act as a source of Content Marketing subject matter expert for the internal team
- Generate words, slogans and audio scripts that accompany advertising visuals
- Create content for Apps, websites and digital platforms
Qualifications
- Bachelors Degree preferably in the media, communications and/or marketing fields
- Minimum of 2 years in a similar role
Skills and Experience:
- Good acumen for the digital space
- Prior experience creating content and copy for a range of online mediums including blogs, website, info-graphics, online videos, competitions and social media campaigns
- Excellent command of English-particularly in spelling and grammar
- Strong creative writing, researching and editing skills
- Sound knowledge of social media platforms and the use of social for marketing
- Ability to adapt tone of voice to suit different contexts
- Ability to work under strict deadlines and campaign schedules
Job Title: Head of Commercial
Location: Lagos
Job Description
The Role:
- As a corporate officer position, the CCO will report directly to the Head of the digital bank. He/she will be responsible for driving customer acquisition and retention through digital marketing, digital salesforce team and customer experience management
- Lead strategic planning that will enable the digital unit to achieve its long-term customer acquisition and retention objectives, while achieving the maximum value from the customers.
Key Responsibilities
- Setting and achieving of the commercial strategic objectives of the digital unit
- Drive the achievement of customer acquisition and deposit targets.
- Provide oversight for brand marketing and acquisition, customer experience and digital products
- Responsible for developing the pricing and positioning of the unit’s products
- Customer lifecycle management and using advanced analytics to drive value from customers
- Participate in the preparation of the business plans for the unit
- Responsible for the implementation of preventive actions to assure the compliance with the budget
- Responsible for creating and delivering the short and long term marketing and customer acquisition plans including but not limited to digital marketing, salesforce and offline marketing
Qualifications
- B.Sc/ BA from a reputable institution
- A Masters Degree in Business Administration
Skills and Experience:
- Minimum of 10 years commercial management experience (3-4 of which should have been in a similar role in e-commerce, telecoms, banking or related industries)
- Experience in consumer segment marketing particularly focused on youths and mass segments
- Extensive knowledge of digital marketing and acquisition, analytics and digital products
- Retail banking experience would be a plus
- Strong strategic marketing, digital customer acquisition, field sales, lifecycle management and business development skills.
- Good standing and assertiveness, with excellent team work attitude, with proven ability to influence and coordinate teams beyond his/her own department
- Ability to deal with decision making processes in complex organizations
- Experience in developing product visions and customer journeys
- Experience in building and managing successful teams that work well together, particularly cross-functionally
Job Title: Head of Engineering and Analytics
Location: Lagos
Job Description
- We are looking for a Head of Engineering who will be working closed with the Chief Digital Officer.
- He/ She will lead a team of talented engineers that are passionate about building innovative digital solutions to disrupt the industry digitally.
Requirements
Typical skills, and background of the ideal candidate:
- 10+ years in engineering and technology roles working with product development teams, delivering and building digital products.
- Experience in a senior role while remaining hands-on
- An expert in product development using Microsoft technologies, with deep understanding of IIS, Web Services, Xamarin, C#, Active Directory Services, Azure services, Visual Studio, Team services, Sharepoint etc.
- An expert in Agile software development methodologies and processes including CI, CD, TDD and automation
- Familiarity with information security vulnerabilities and risk management.
- Proven leadership ability, including the skill to articulate ideas to both technical and non-technical audiences
- Wide experience and understanding of architecture in terms of solutions, data and integration.
- A track record of hiring, on boarding, and developing engineering and product teams.
- Strong examples of coaching, facilitating and guiding others – directing, leading and mentoring others.
How to Apply
Interested and qualified candidates should forward brief, but comprehensive Resume to: jobs@michaelstevens-consulting.com with the job title as subject.
Deadline: 7th March, 2017.
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