Marketing Executive at HRLeverage Africa

We are currently recruiting for our client an Internet Data and Bandwidth provider on the Island
(Lagos Nigeria). As a result of an ongoing project, they are recruiting to fill the position below:

Job Title: Senior Marketing Executive
Location: Lagos
Job Description 

• We seek to recruit Senior Marketing Executive for our Client.
• The ideal candidate would oversee a company’s marketing department staff to ensure the team is effectively promoting the company and winning both retail and corporate customers.

Responsibilities 

• Designing and implementing sales marketing strategies to gain more market shares.
• Institute effective working relationships with sales and  leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs .
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue.
• Ensure analyzing of business reports and conducting surveys or focus groups.
• Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral .
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
• Creating or altering brand images, reaching out to a new target Market and creating a budget to cover all necessary expenses that yield results.
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
• Create effective, compelling positioning, messaging, and sales tools that are understood and used.
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.
• The ability to speak to how these channels work together is very important.
• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
• Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

Qualification and Experience 

• HND/Degree in relevant field and applicable experience or successful track record
• 3 to 6 years’ experience in Travel  Management Company
• Experience in Travel & Tour – Hospitality such as Hotel Booking, Ticketing Reservation, Visa, Insurance etc. (mostly to coordinate Travel Tourist Package)
• Experience in Amadeus and Galileo is important

Skills and Attitudes: 

• Creativity, Innovation & Problem Solving skills
• Great Customer Service skills,
• Fantastic Product Knowledge,
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Excellent documentation Skills,
• Great Listening and telemarketing  Skills,
• Ability to resolve prolonged Conflict,
• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data

How to Apply
Interested and qualified candidates should send their CV’s to: resume@HRLeverageAfrica.com , CC: TheHRLeverageAfrica@gmail.com