Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
We are recruiting to fill the vacant position below:
Job Title: Area Sales Manager
Location: Nationwide
Job Purpose
Location: Nationwide
Job Purpose
- To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.
Duties and Responsibilities
To achieve recharge sales target within state/area:
To achieve recharge sales target within state/area:
- Ensure adequate availability of all recharge denominations in sub channel partners [CP] and retail points
- Achieve Electronic Recharge Cards [ERC] and E-pin target in agreed ratios
- Constantly identify opportunities for driving activation and recharge sales within territory
- Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
Achieve Share of Gross & Net Additions (SOGA & SONA):
- Ensure full-fledged achievement of Gross Adds [GAD] targets by driving market initiatives in assigned area.
- Effective management of direct activation teams and monitoring of CP bus activation activities.
- Other initiatives to increase GAD including new site launch
- Ensure activation of quality GADs in assigned area
- Develop and implement activities that will increase SONA in assigned area
- Know your Customer [KYC] optimization at trade level by ensuring adequate and functional deployment of KYC kits
- Drive KYC inactivity to nil
Decrement:
- Implement customer driven activities (product launches, town storms etc) in assigned area
- Drive voice and data business performance by the implementation of revenue generating activities and initiatives in assigned territory
Channel branding and visibility:
- Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory
- Identify visibility opportunities for Airtel brand within the territory
- Effective management of point of sale [POS] stock in the warehouse to avoid damage, wastage, and obsolescence
- Train market developers [MDs] on POS deployment in line with “look of success”
- Ensure intention to purchase [ITP] increases and gives impetus to customer market share [CMS] and revenue market share [RMS]
Distribution Infrastructure:
- Recruit appropriate number of Retailers – Retail Selling Outlets [RSOs], SIM Selling Outlets [SSOs], Electronic Recharge Cards Outlets [ERCOs] in line with scientific distribution requirements
- Maintain KYC infra ratio of 1kit: 3SSOs
- Identify and recruit suitable sub- CPs in the territory for effective product re-distribution
- Migrate all other retailers to become one stop shop RSOs and SSOs
- Maintain the ratio of RSO(5): SSO(1) in line with scientific distribution
BTS Management:
- Ensure constant cash low site [CLS] elimination
- Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS locations
- New site launch plan and distribution preparedness
- Effectively drive and manage target driven initiatives and project
Industry Awareness/Competition Intelligence:
- Effectively report competitive activities within assigned territory and implement adequate counter initiatives
- Track on-going initiatives in the market
- Immediately address or escalate any unusual competitor activity and sale support that may be a threat to the performance of the business.
Relevant Skill and Experience
- B.Sc/HND in any discipline
- Proof of NYSC completion
- Excellent Interpersonal skills
- Customer Service Orientation
- No prior work experience required.
- Computer Literacy
- Numeric Ability
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