SABMiller is in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.
We are recruiting to fill the position below:
Job Title: Consumer Connections Marketing Manager
Reference Number: SAB-273
Location: Lagos
Requirements
- Degree in Business, Marketing, Communication
- 5 years of marketing experience
- Strategic thinker
- Good conceptual and analytical abilities
- Influencing and consulting skills
- Ability to handle complex situations under pressure
- Clear, concise communicator
- Attention to detail
Job Description
Media:
- Develop and own Portfolio Media Strategy & Media Principles
- Lead Media Planning; manage & optimize media activity grid from a portfolio perspective
- Lead Media Agency management & relationship
- Financial accountability for total Media Budget & optimization
- Approver of media briefs to agency
- Approve any changes/revisions to brand media and comms activities
Digital:
- Develop digital brand strategies for local brands
- Optimize digital communication for BUs for local brands
- Step up digital creativity to improve impact
- Roll out capability building (this responsibility sits at the Zone)
- Implement harmonized ways of working
Experiential Events:
- Develop major events strategy / model, national events plan, calendar, together with brands
- Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
- Support and ensure brands/regions in best in class execution on other
- Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of same
- Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
- Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere
Sponsorship:
- Roll out sponsorship strategy and capabilities
- Acquire & negotiate to get optimum sponsorship potential
- Prepare the business case, apply financial and commercial acumen and financial measures (eg ROI)
- Provide advisory input for sponsorship activation (to Exp Events or Brand team)
- Target setting, tracking, correction, evaluation (incl ROI), learnings
How to Apply
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