MasterCard – We are the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
We are recruiting to fill the position below:
Job Title: Marketing Director, West Africa and Francophone Sub-Sahara Africa
Location: Lagos
Employment Type: Full-time
Requirements
All about you:
- Marketing experience with a mix of B2C, B2B and product marketing
- Bachelor’s degree, MBA preferred
- Demonstrated success in building integrated marketing plans that leveraged synergies between multiple marketing channels
- Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment
- Demonstrated success building relationships and delivering results with global, multi-cultural or remote project teams
- Demonstrated ability in establishing collaborative relationships with regional Marketing counterparts and representing the voice of the local market
- Extensive experience and demonstrated success in one marketing family, with additional experience in two to three marketing families, including B2B or Consumer Marketing
- Strong project and time management skills
- Strong written and oral communication skills in English and French languages
- Preferably based in Lagos, Nigeria with no objection to travel for work, primarily within countries of responsibility
Main Responsibilities
- To drive and oversee integrated marketing approach and solutions for the West Africa and Francophone Sub-Saharan Africa that drive Mastercard business performance and contribute to company’s positive reputation
- To ensure best alignment of marketing resources to support volume, transactions and revenue growth, while staying locally relevant and in alignment with regional strategies and priorities
Role
- Plans, oversees and executes local Marketing strategies, including advertising, promotions, sponsorships, market research, product marketing, co-promotions with merchants/banks/other partners, etc., to align with business priorities and deliver against company objectives
- Leads projects on behalf of several countries, balancing needs of different stakeholders and managing multiple work streams
- Identifies consumer segment needs and priorities, and leverages consumer insights in marketing programs and activities
- Supports development of consumer-led product value propositions relevant for local markets, and execution of Product Marketing strategies to drive adoption and usage
- Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
- Translates high-level direction into desired specifications for Mastercard or agency staff for production and delivery of promotional marketing materials, including print, electronic, direct mail and other promotions
- Oversees and manages local Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
How to Apply
Click here to apply online
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