CWAY Group is a multinational company specialized in the production & whole-sale supply of treated water, water dispensers, soft drinks, foods & beverages industry in countries of Africa & Asia.
We are recruiting to fill the position below:
Job Title: Senior Sales Manager
Location: Lagos
Job Authority & Qualification
- First Degree in relevant field, possession of an MBA will be an added advantage. At least 10 years experience in FMCG sector, out of 5 years must be at senior level position.
- Must be numerate and familiar with data analysis and reporting. Must be a person of high level of integrity and enthusiasm.
Job Responsibilities
- Develop and implement sales and marketing strategy and plan to ensure profit maximization and excellent customer service.
- Create and implement effective direct and indirect sales strategies and lead sales team towards achievement of sales goal considering price, promo, product & market development plans.
- Develop competencies and processes required to create an effective and efficient sales force
- Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews of ASM & distributors.
- Ensure product availability and visibility in trade through enforcement of healthy stock level in distributors warehouse and retailers stores.
- Plan and co-ordinate information/data gathering and analysis to track CWAY brand against competition with the view to sustaining CWAY market leadership.
- Provide sales management, budget control, compensation programs and incentive planning
- Prepare monthly, quarterly and annual sales forecast, meet and exceed monthly, quarterly and annual sales forecasts.
- Provide leadership through effective communication of vision, active coaching and development while comparing sales result to goals
- Identify, nurture and harness new business opportunities to grow market shares through monitoring trend and development in market place.
- Establish effective relationships and collaborations with other departments (production, Finance & Logistics) to address key business issues and opportunities. Communicate company Food safety policy, requirements to customers and end users.
- Ensure outlet conform with food safety requirements, product storage, vehicle/logistics conditions and conduct/analyse customer feedback survey annually. Carry out product recall/withdrawal when necessary.
Job Title: Head, Brand & Marketing
Location: Lagos
Job Duty Overview
- Head, Brand & Marketing ensures the efficient execution of business plans in order to meet brand expectations and targets.
- Takes part in the development of short-term tactical Sales and Brand Management marketing plans.
- Ensures brand integrity by guiding efforts across multiple channels and functions.
- He supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business. Reports directly to General Manager.
Job Responsibility
- Responsible for the development of the brand & marketing strategies in order to establish strategic direction and program positioning. Develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of CWAY brand.
- Responsible for the development and execution of paid social programs on self-service advertising platforms inclusive of Google AdWords, Facebook, YouTube, Pinterest, and Twitter along with supporting the brand’s paid media programs. Contributes to the development and execution of all ground events, promotions, and stunts for the business/brand.
- Plays important role in the production process for all offline marketing materials, for example, technical specs, project timelines etc. Ensures that there is a continuous effective and economical allocation of resources.
- Supervises multiple external agencies in developing creative advertising, high-impact promotions, and media planning, for example, viral/guerilla marketing and event sponsorship.
- Manages media timelines and executes plans across all media channels, that is, TV, Social, Radio, and Print etc. Strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity. Communicate to the consumers/customers company’s food safety policy,
- Effectively supervises the junior brand marketing staff/team, managing workflow, providing direction, and overseeing constant skill development. Develop and manage special event unit for effective management
- Conducts research and analyses, translating campaign performance into communication documents and reports, which are submitted to sales director and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
- He tracks spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget. He actualizes cost reports per project at the completion of each brand marketing campaign. He prepares account management, expenditure, progress, and other related reports. He reviews targeted spends and makes real-time adjustments in order to optimize brand marketing campaign performance.
- He conducts regular and consistent research and keeps the business and the brand marketing department informed on best practices and the latest trends in brand marketing that ensure that the business does not lag behind of its competition and also in order to provide growth opportunity for the brand by capitalizing on the acquisition potential that alternative branding strategies/approaches may hold.
- Ensures that the product maintains a consistent tone that is relevant to the business’s brand and the consumers, solidifying the brand identity by ensuring consistent, on-time and accurate development, delivery, and assets running for each brand marketing campaign. Also performs other tasks as designated by the General Manager.
Job Authority & Qualification
- First Degree in relevant field, possession of an MBA will be an added advantage. At least 10 years experience as Brand & Marketing Manager in FMCG sector.
- Must have strong communication skill. Possess outstanding strategic, creative & story telling abilities. Strong attention to detail, ability to prioritize project and perform effectively under pressure.
Deadline: 28th September, 2018.
How to Apply
Interested and qualified candidates should send their CV’s to: nghr@cwaygroup.com
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