ActivEdge Technologies Limited is a Pan African Information Technology and Engineering Company, Specialized in Software development, Database and Analytics Solutions, Systems Integration, Systems Support, Consulting and Advisory Services. We are OEM distributors and VAR of a wide range of Strategic and Transformative IT Solution for the Public and Private Sector.
We are recruiting to fill the position below:
Job Title: Marketing Communications Executive
Location: Lagos
Job Summary
- Handle corporate and marketing research activities for ActivEdge and its products.
- Formulates strategies to build ActivEdge’s brand and promote it.
- Manage advertising/communication campaigns, exhibitions and promotional events that will help ActivEdge achieve commercial revenue targets, market share objectives and brand recognition
Competency and Skill Requirements
- Good understanding of market research techniques, data analysis and statistics methods
- Proven experience as marketing executive or similar role. Minimum of 5Years’ experience in Marketing, brand management and corporate communications.
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software
- Familiarity with social media and web analytics
- Excellent verbal and written communication skills with an ability to communicate clearly with a range of people from diverse backgrounds.
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- Tech savvy with keen interest in information technology trends.
- Expert knowledge in the use of digital marketing techniques.
Principal Duties and Responsibilities
- Conceive and develop efficient and intuitive marketing strategies based on ActivEdge’s objectives and budget.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Effectively manages corporate social media such that ActivEdge brand is protected in this forum.
- Responsible for integrated strategic and tactical marketing, promotional and public relations campaigns, tradeshows/events, digital media/web development and other communications to support global revenue growth.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Analyze consumer demographic and personal details and plan on ways to make product appeal to consumer.
- Create marketing materials such as; brochures, press releases, website material etc.
- Monitor progress of campaigns using various metrics and submit reports of performance
- Gather market intelligence on products and advise managements appropriately.
- Manage strategic planning, creative development and production of communications vehicles for existing and prospective customers.
- Develop and execute brand architecture strategy to ensure consistent messaging and uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions.
- Tracks and reports on the success rate and performance of ongoing promotional campaigns, website and tradeshow/conference activities; adjusts strategic approach as necessary.
- Develop presentations and quarterly ActivEdge newsletter for employees and external customers
- Manages budget and all coordination of trade shows, outside conferences and on-sight customer conferences.
- Responsible for all corporate and investor related marketing materials development.
- Serves as a unifying force to position communications discussions at both the strategic and tactical levels.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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