Brand and Marketing Manager Job in a Real Estate Development Company

Pivotage Consulting – Our client, a full-service Real Estate Development company located in Ikoyi is currently seeking to grow its team by hiring experienced personnel for the position below:

Job Title: Brand and Marketing Manager

Job ID: BS/1887/BMM
Location: Ikoyi, Lagos
Type: Full Time
Job Category: Experienced

Summary / Objective

• The Brand and Marketing Manager will lead, develop, and manage the development and advancement of project-based brand and marketing plans for the company in collaboration with the respective departments.

Qualifications and Requirements

• Bachelor’s degree with a focus in Marketing, Business Management or related field. (A masters in marketing or other related fields will be an added advantage)
• 5 – 8+ years’ equivalent work experience.
• Previous experience as a brand manager with multinational or real estate firm is ideal
• Demonstrative success in managing brand plans.
• Excellent understanding of the full marketing mix.
• Up-to-date with latest trends and marketing best practices.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in performing in-depth marketing research, identifying target audiences, developing marketing business plans and devising effective campaigns.
• Experience of surveying, experiential and event management.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, Google Adwords and display advertising campaigns
• Agency/Vendor management and team working skills.
• Outstanding writing and presentation skills.
• An analytical bias, enabling you to understand insights and commercial data.
• A passionate and engaging attitude to both work and life.
• The ability to influence staff on a 360 basis both up and down the organization is essential.
• Experience with and an understanding of market research
• Creativity and an ability to produce innovative and original ideas.
• Analytical skills and attention to detail.

Job Responsibilities

• Analyzing and examining the brand and current strategy and highlighting areas of weaknesses, shortcomings or conflicting messages.
• Searching and seeking for new marketing opportunities that fit the brand and leveraging growth opportunities.
• Developing a marketing research report that identifies pain points, solutions, competitors, supply/demand, trends, budgets, brand message and media advertising, financial return and ROI marketing.
• Develop Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for both short and long term.
• Creating a brand plan and brand strategy and ensuring that all aspects of marketing and operations of the product or company are aligned and consistent with the brand’s ethos and objectives.
• Delivering realistic sales and volume forecasting for the brand ensuring that all parts of the business are adjusted accordingly.
• Establishing specifications for performance, cost and price parameters, market applications and estimates of sales.
• Monitoring market trends, research consumer markets and competitors’ activities and Measuring and reporting performance of all marketing campaigns and assess ROI and KPIs.
• Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Assisting with product development, pricing and new product launches as well as developing new business opportunities.
• Translating brand elements into plans and go-to-market strategies.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Sourcing vendors and products that fit with the context of the brand and managing these parties to ensure marketing budgets are met.
• Organizing field sales events such as product launches, exhibitions, road shows, and photo shoots
• Developing and sustaining strong working relationships with all stakeholders.
• Developing and executing of experiential surveys, and sampling programmes, and major events.
• Developing and executing digital marketing engagement programmes, including local events, calendar creation and influencer programmes.
• Overseeing advertising, product design, events and other forms of marketing to maintain consistency in branding.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Deadline: 27th January, 2020.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@pivotageconsulting.com Using “Brand and Marketing Manager” as the subject of your application.

Note: Ensure your CV is in MS Word format only.