Job Vacancies at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

We are recruiting to fill the position below:

Job Title: Market Service Coordinator, Corporate Responsibility & Sustainability

Ref No: 20000030
Location: Lagos
Job: MKTING & REL MGT
Organization: MD/CE DIRECTORATE
Schedule: Regular
Shift: Standard
Job Type: Full-time
Grade Range – From : Assistant Manager  Grade Range – To : Manager

Job Objective (s)

• To support the team in implementing the Group’s Corporate Responsibility & Sustainability (CRS) proposition and initiatives
• To coordinate the process of data gathering for the production of the Group’s Corporate responsibility & sustainability report; ensuring it meets global best practice and standards

Duties & Responsibilities

• Support the Unit Head to drive the implementation of the Group’s CRS Initiatives working towards possible cost and sustainability savings.
• Work with Group and business functions to align the sustainability agenda with business goals, as well as ensuring adherence to global best practices.
• Support the team in external and internal stakeholder engagement in delivering to the Group CRS agenda. The stakeholders include staff, government, community leaders, NGOS, Media and corporate entities.
• Conduct research into corporations, non-profits and competitors to keep the Bank abreast of Corporate responsibility and sustainability trends by using a range of different methods.
• Ensure effective communication with all project stakeholders to ensure they are fully updated with the project’s progress.
• Work with Unit head, ensure compliance with the CRS and other sustainability policies through cross functional engagement with all departments working with business heads to lead effective stakeholder engagement programmes.
• Guide and direct vendors and third parties in achieving FirstBank’s social investment Objectives.
• Coordinate implementation of the Bank’s financial literacy programs spread across secondary schools in Nigeria.
• Preparation of Sustainability reports- in line with global reporting standards to national and global regulatory bodies.
• Review and recommend incoming proposals that identify with the Bank’s social causes for support thereby strengthening relationships.

Job Requirements
Education:

• Minimum Education:  A minimum of first degree in Social Sciences including International Relations; Corporate Sustainability or related disciplines. A legal background is an added advantage.

Experience:

• Minimum experience: 7-10 years significant experience to include the Not-for-Profit sector; Banking; or Telecommunications sectors is required

Professional Qualifications/certifications
Professional membership of at least 2 (local and foreign) of the following:

• Association of Sustainability Professionals (Nigeria)
• Institute of Corporate Responsibility & Sustainability UK
• International Society of Sustainability Professionals, USA

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Market Services Coordinator, Digital Campaign Management

Ref No: 2000002Y
Location: Lagos
Job: MKTING & REL MGT
Organization: MD/CE DIRECTORATE
Schedule: Regular
Shift: Standard
Job Type: Full-time
Grade Range – From : Assistant Manager  Grade Range – To : Manager

Job Objective(s)

• Design and manage end-to-end multi-channel digital campaign initiatives in support of Business Units and Marketing stakeholders. Implement leading practices for multi-channel digital campaign management. Formulate digital campaign strategy in alignment with KPIs and metrics goals, and take ownership of results. Coordinate digital aspects of campaigns and continuously improve channel metrics
• Responsible for how FirstBank approaches and uses social media to protect brand reputation, support customer experience and digital marketing programs, engage existing and potential customers via social media platform. Responsible for defining all social media execution standards and guidelines. Responsible for development and management of social media programs as part of larger multi-channel digital marketing programs.

Duties and Responsibilities

• Support development of Digital Marketing strategy
• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
• Subject Matter Expert (SME) for all engagement with campaign management vendors
• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Oversee campaign execution and manage performance against agreed campaign activity
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media strategy and implement social media plan/initiatives
• Subject Matter Expert (SME) for all engagement with social media vendors
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Develop and manage guidelines for social strategies for FirstBank’s products
• Coordinate activities of the Social Media Officers / Army
• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Oversee development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement

Job Requirements
Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage

Certification:

• Certified Facebook Ads Buying Professionals in Africa
• Certified Google Ads and Digital Sales Specialist
• Advertising Practitioners Council of Nigeria (APCON)
• National Institute of Marketing Nigeria (NIMN)
• Digital Marketing
• Nigerian Institute of Management (NIM)
• Chartered Institute of Marketing (CIM)
• Nigerian Institute of Public Relations (NIPR)
• Any or more of these will be an added advantage

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Manager, Media & External Relations

Ref No: 20000031
Location: Lagos
Job: MKTING & REL MGT
Organization: MD/CE DIRECTORATE
Schedule: Regular
Shift: Standard
Job Type: Full-time
Grade Range – From : Assistant Manager  Grade Range – To : Manager

Job Objective(s)

• Support the Head, CRS, Media & External Relations (Unit head) to deliver corporate, financial and organisational PR activities across the Group businesses to positively enhance its reputation.
• Support the Unit head to drive business goals by managing media & external stakeholder relationships as well as implementing crisis communications based on a comprehensive understanding of all media platforms/channels, including digital and social media.

Duties and Responsibilities

• Media planning and guidance across the group to drive PR optimisation of events and activities
• Development of press releases to meet the Group’s business goals
• Dissemination of Press Release and photo stories across the media to generate publicity and positioning of the brand.
• Review of Press Releases, features and other communiques across the group
• Support the Unit head in building and managing media and external stakeholder relations to build local and international brand equity to influence products and services trial and consideration through engagement and editorial pitching relationships.
• Facilitate media briefings and media responses; scheduling interviews and appearance across all media channels for profiling and brand positioning.
• Support the team in implementing crisis management initiatives to mitigate against reputational risks and build positive PR capital
• Track and measure ROI on media coverage and mentions of major campaigns along the lines of strategic business imperatives and objectives
• Conduct media monitoring and analysis across news and PR channels for Banks and Holdco along the lines of agreed metrics.
• News pitching of Financial Statement for use and dissemination across the media (print and electronic)
• Proposal review and analysis to identify opportunities that promote brand image building and strengthened relationship with the media
• Feature articles commissioning to the media to drive Top of Mind Awareness of the brand through brand positioning as a clear leader in various products and services
• Coordinating media participation in event, publishing of post event reports and news stories to generate awareness, thus building brand positioning
• Daily News Report to management
• News monitoring and tracking across the print and electronic media
• Payment processing to partners and stakeholders

Job Requirements
Education:

• Minimum Education: First degree in Mass Communication, Marketing or related discipline; Legal background is an added advantage

Experience:

• Minimum 12-15 years significant work experience to include a senior level at agency; Banking; Telecommunications sectors.

Professional Qualifications/certifications
Professional membership of at least 2 (local and foreign) of the following:

• Advertisers Practitioners Council of Nigeria (APCON),
• Nigeria Institute of Marketing (NIM);
• Nigeria Institute of Public Relations (NIPR)
• Chattered Institute of Marketing (CIM)UK
• Chattered Institute of Public Relations UK

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Title: Market Service Coordinator, Digital Platforms Management

Ref No: 2000002Z
Location: Lagos
Job: MKTING & REL MGT
Organization: MD/CE DIRECTORATE
Schedule: Regular
Shift: Standard
Job Type: Full-time
Grade Range – From : Assistant Manager  Grade Range – To : Manager

Job Objective (s)

• Responsible for optimising the Banks digital platforms, integration of marketing and corporate communication efforts across the digital platforms. Maintenance of websites. Oversee the build and management of webpages, landing pages and microsite. Ensure sites and Apps are properly performing at optimal and are available to users. Tests speed of access and improve upon loading speed.
• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns, programmatic and reach advertising efforts across bank-owned and sourced channels.

Duties & Responsibilities

• Oversee the development of webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
• Ensure routine troubleshooting of the website and resolve identified issues
• Ensure routine test on website content to ensure clear display and fast page loading times.
• Work with the Web design master and Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
• Advise and implement necessary website security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels
• Resolve reported content issues
• Drive and resolve all issues identified from Crawling Information tool and fix all broken links
• Ensure upload and removal of digital content on website and owned platforms as required
• Maintain and manage webmaster software
• Identify and recommend improvement opportunities for FirstBank’s website
• Regular site audits and vulnerability checks
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Work with agencies to execute and optimize programmatic, display and paid search campaigns
• Support in campaign planning
• Perform A/B test for landing pages, messaging and multiple user experiences
• Recommend changes to Apps and website architecture, content, linking and other factors to improve SEO positions for target keywords
• Oversee the deliverables of the Web design master and any other function that may be required

Qualifications
Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Certification in a related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage

Certification:

• Advertising Practitioners Council of Nigeria (APCON)
• National Institute of Marketing Nigeria (NIMN)
• Digital Marketing
• Nigerian Institute of Management (NIM)
• Chartered Institute of Marketing (CIM)
• Nigerian Institute of Public Relations (NIPR)
• Certified Internet Webmaster (CIW)
• Any or more of these will be an added advantage

How to Apply
Interested and qualified candidates should:
Click here to apply online