Ruhe Global Resources is an educational advisory centre that provides study abroad and visa counselling to Nigerian student who intend to study in any of institutions abroad. We are proud partners of several Institutions.
We are recruiting to fill the position below:
Job Title: Social Media Digital Marketing and Recruitment Executive
Locations: Abuja or Lagos
Department: Marketing /Communications
Job Purpose
- To work with the managing director to evaluate and successfully establish new business on all platforms opportunities while strengthening existing ones.
- To Lead in coordinating marketing activities online via all social media platforms and the RGR website; consistently drive traffic online to the RGR offices in the region; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be fully involved in digital campaigns and effectively increase brand awareness face to face and Online.
- Achieve set monthly revenue and registration target.
- Responsible for ensuring monthly registration target in the branch is met.
Core Working Relationships:
- Customer Service officers, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
- The post holder will be Reporting to the Managing Director and work closely with all Abuja, Lagos, Port-Harcourt and Benin based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.
Job Description
- Proactively Manage the design of the RGR website and social media handles.
- Meeting with potential applicants in order to counsel and guide them towards enrolment to any of RGRs services online and face to face.
- Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria both online and face to face.
- Input and expert advice with regards to RGRs business & marketing strategy in Nigeria.
- Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
- Conversion of current applicants via telephone and face-to-face meetings.
- Regular visits to cities outside of Abuja. Participation in admissions seminars held at schools, hotels and other venues.
- Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas online and face to face.
- Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
- Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
- Ensure constant steam of walk in clients at all RGR office nation wide comes from digital marketing.
- Assist with developing new strategic recruitment activities through gathering market intelligence.
- Achieve agreed targets for each intake
- Provide timely and accurate updates to the Company regarding student recruitment activities.
- Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
- Marketing and promoting RGR institutions to prospective students.
- Maintain full update on RGR partner institutions regarding courses, materials and procedures.
- Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
- Any other related task that may be assigned.
Responsibilities
Digital Marketing and Communications:
- Lead in proactively Managing, monitoring and analysing all Social Media sites (Facebook, Twitter, Instagram, You Tube, etc.)
- Assists in proactively monitoring and analysing the RGR website.
- Design and update the RGR website regularly.
- Respond to a high volume of activity on social media sites with appropriate responses based on company policies
- Regularly perform outbound calls to follow up on customer requests
- Effectively utilizes tools provided and analytical skill set to determine the next plan of action
- Monitor and track negative posts and respond appropriately
- Assess the customers concerns and provide the correct information to rectify the issue
- Maintain sense of urgency and a poise attitude when taking action on response
- Continue to stay actively knowledgeable of the latest industry trends, tools, and best practices
- Escalates urgent matters of concern to Social Media Supervisor as needed Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyse key metrics and tweak strategy as needed.
- Compile reports for management showing results.
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Monitor trends in social media tools, applications, channels, design and strategy.
- Implement on-going education to remain highly effective.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Customer Service:
- Respond to the problems of the customer promptly via social media
- Assist customers via Face to Face, emails and over both over the phone and on social media platforms.
- Listen to the customer queries patiently to resolve issues
- Maintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfaction
- Update/maintain social media log on a nightly basis
- Check to ensure that appropriate changes were made to resolve customers’ problems
- Ability to retain product knowledge and help educate the customer.
Marketing:
- Develop and initiate business development and /marketing strategies.
- Assist in coordinating actions to influence developed strategies.
- Assist in the execution of marketing campaigns.
- Assist in the development and planning of all branding and marketing activities.
- Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
- Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
- Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
- Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.
Requirements, Qualifications and Experience
Education and Experience:
- Graduate degree – essential: a degree in Computing, Marketing, Communication and Graphic Design or any related degree will be an added advantage.
- Must be good in website design and graphic designs.
- 1-5 years’ experience in related role
- Strong customer service background
- Marketing experience in a similar role
- Considerable experience in a customer facing role – essential.
Very Important Skill:
- Strong creative & web design skill and good use of tools like (Coral draw, HTML, CSS , Photoshop. Word press ETC).
- Blogging and writing skill
- Paid social media advertising expertise.
- Sales skills: Ability to engage with people and turn them into sales opportunities.
- Specific marketing channel expertise eg: email, SEO, SEM, social
- The ability to think objectively
- High Level Marketing skill
- The ability to execute and analyse drip marketing campaigns
- A mix of creativity and analytical abilities
- Good copy and visual storytelling abilities
- A likable personality
- Self-promotion savvy
- Understanding of brevity
- The ability to analyze quantifiable metrics
- Listening skills
- Agility.
Essential Skills and Experience:
- Evidence of working within a target-driven environment
- Very strong Customer Service Skill.
- Meeting Sales Goals and Professionalism
- Strong social media knowledge, all platforms
- Must be Computer literate with working knowledge of MS Office suite (Word, Excel, PowerPoint, MS Outlook)
- Excellent communication skills: both written and verbal
- Ability to work with a lot of data and multi-task in a fast-paced environment
- Possess patience when communicating with the customer
- Ability to maintain composure with an angry customer
- Strong listening skills, since most of the time, communication with the customers is done over the phone or Face to Face.
- Experience and ability in providing market intelligence in order to guide recruitment activities
- Knowledge and experience of visa counselling for visa applicants
- Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
- Experience of report -writing and statistical analysis
- Excellent customer service skills, experience working within a customer -facing role
- Takes initiatives and works independently/within a team when required
- Highly organised, can manage a number of different tasks simultaneously
- Can work under pressure when required
- Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
- Can influence and persuade at all levels
- Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
- Ability and willingness to travel within Nigeria including.
- Excellent customer service and sales support skills
- Excellent written and Verbal communication skills
- Evidence of success in building and maintaining customer relationships leading to increased sales
- Able to work under pressure to meet deadlines.
- Sound organisational, planning & time management skills.
- Highly motivated self-starter with a high level of energy and motivation.
- Able to work on own initiative and as part of a team.
Desirable Skills and Experience:
- Significant experience related to the international Higher Education sector
- Knowledge of international educational qualifications and their Nigeria equivalencies
- Knowledge of marketing for international Higher Education sector within Nigeria
- Knowledge and experience of visa counselling for visa applicants
- Knowledge of international higher education and experience of working in international education – desirable
- Experience working in the Education marketplace
- Knowledge of the study-overseas market.
Salary / Benefit
- You will be placed on 3- 6 months’ probation with a salary of 50,000 NGN. After probation your salary could be increased to between 60,000 to 120,000 NGN depending on input and performance.
- Training and development opportunities and performance-related incentives will be available as part of the role.
Job Title: Marketing and Business Development Executive
Location: Abuja
Job Purpose
- To work with the managing director to evaluate and successfully establish new business opportunities while strengthening existing ones.
- To Assist in coordinating marketing activities; consistently drive traffic to the RGR offices in the region; generate and follow up with MOU partners and ensure a consistent flow of students from such partners; be involved in digital campaigns and effectively increase brand awareness.
- Achieve set monthly revenue and registration target.
- Responsible for ensuring daily registration target in the branch is met.
Core Working Relationships
- Customer Service officer, Business Development Executives, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
- The post holder will be reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.
Job Description
- Meeting with potential applicants in order to counsel and guide them towards enrollment to any of RGRs services.
- Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
- Conversion of current applicants via telephone and face-to-face meetings.
- Regular visits to cities outside of Abuja. participation in admissions seminars held at schools, hotels and other venues.
- Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
- Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas.
- Input and expert advice with regards to RGRs strategy in Nigeria.
- Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
- Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
- Ensure constant steam of walk-in clients at the assigned RGR office.
- Assist with developing new strategic recruitment activities through gathering market intelligence.
- Achieve agreed targets for each intake
- Provide timely and accurate updates to the Company regarding student recruitment activities.
- Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
- Marketing and promoting RGR institutions to prospective students.
- Maintain full update on RGR partner institutions regarding courses, materials and procedures.
- Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
- Any other related task that may be assigned
Responsibilities
Business Development:
- Develop and initiate business development and /marketing strategies.
- Assist in coordinating actions to influence developed strategies.
- Assist in the execution of marketing campaigns.
- Assist in the development and planning of all branding and marketing activities.
- Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
- Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
- Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
- Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.
Marketing:
- Acts as the highest-ranking employee in the marketing department
- Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
- Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
- Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
- Get approval for all marketing campaigns and plans before they are implemented
- Weighs in on important decisions involving product advertising, packaging, media channels, and branding
- Maintains the department’s budget and ensures all marketing activities are cost-effective
- Works with other company officers to establish budgets and marketing objectives
- Monitors marketing and sales performance and adjusts strategies as needed
- Adheres to and implements all company policies and procedures
Sales:
- Organising sales visits to variety of locations to increase companies sales in number
- Demonstrating and presenting products to customers
- Establishing new business from customers and other businesses
- Maintaining accurate records of sales made
- Attending industry exhibitions, conferences and meetings
- Reviewing personal sales performance and ensuring improvement
- Negotiating contracts and packages with business to business organisation and referral partners
- Aiming to achieve monthly or annual targets.
- Plan campaigns, programmes and events supported by integrated on and off line media that target key client groups to provide awareness of brand, create project leads and increase enquiries and demand for products and services
- Plan regular/monthly personal e-marketing mailers to communicate product and event campaigns.
- Database management; improve the utilisation of the Customer Relationship Management system to ensure successful direct marketing programmes
- Manage relationships with targeted trade press to increase awareness
- Produce Marketing Intelligence and Management Information as required
- Client liaison; proactive & reactive response to customer/ potential customers
- Direct digital strategy: use of LinkedIn groups, blogs & social media
Customer Care:
- Respond to and escalate the problems of the customer promptly
- Assist customers via Face to Face, emails and over both over the phone and on social media platforms.
- Listen to the customer queries patiently to resolve issues
- Maintain records of customer interactions and transactions, recording details of inquiries, complaints, and comments, as well as actions taken and query resolution to ensure customer satisfaction
- Update/maintain social media log on a nightly basis
- Check to ensure that appropriate changes were made to resolve customers’ problems
- Ability to retain product knowledge and help educate the customer
Experience and Qualifications
Essential Skills and Experience:
- Evidence of working within a target-driven environment
- Meeting Sales Goals and Professionalism
- Experience and ability in providing market intelligence in order to guide recruitment activities
- Knowledge and experience of visa counselling for visa applicants
- Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
- Experience of report -writing and statistical analysis
- Excellent customer service skills, experience working within a customer-facing role
- Takes initiatives and works independently/within a team when required
- Highly organised, can manage a number of different tasks simultaneously
- Can work under pressure when required
- Excellent communication skills can build positive relationships with people of a variety of different ages and levels of authority
- Can influence and persuade at all levels
- Culturally sensitive and committed to equal opportunities, Committed to RGR’s values of equality and diversity.
- Ability and willingness to travel within Nigeria including.
- Excellent customer service and sales support skills Excellent written and Verbal communication skills
- Evidence of success in building and maintaining customer relationships leading to increased sales
- Able to work under pressure to meet deadlines.
- Sound organisational, planning & time management skills.
- Highly motivated self-starter with a high level of energy and motivation.
- Able to work on own initiative and as part of a team.
Desirable Skills and Experience:
- Significant experience related to the international Higher Education sector
- Knowledge of international educational qualifications and their Nigeria equivalencies
- Knowledge of marketing for international Higher Education sector within Nigeria
- Knowledge and experience of visa counselling for visa applicants
- Knowledge of international higher education and experience of working in international education – desirable
- Experience working in the Education marketplace
- Knowledge of the study-overseas market
Education and Experience:
- Graduate degree – essential, Postgraduate degree will be an added advantage
- Marketing experience in a similar role with
- Considerable experience in a customer facing role – essential
Salary
- You will be placed on 3 months’ probation with a salary of 40,000NGN. After probation, your salary could be increased to between 50,000 to 100,000NGN depending on input and performance.
- Training and development opportunities and performance-related incentives will be available as part of the role.
Job Title: Center Marketing and Sales Manager
Location: Lagos
Department: Marketing/Sales
Job Purpose
- To work with the managing director, Regional Manager and other team member to evaluate and successfully increase sales and marketing of the branch by establish new business opportunities while strengthening existing ones.
- To Assist in coordinating marketing & sales activities; consistently drive traffic to the RGR offices, websites, social media and online especially from the west and in all-region in Nigeria; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be involved in suggesting digital campaigns and effectively increase brand awareness.
- Achieve set monthly revenue and registration target.
- Responsible for ensuring daily registration target in the branch is met.
Core Working Relationships:
- Customer Service officer, Assistant managers, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
- The post holder will be Reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.
Job Description
Business Development:
- Meeting with potential applicants in order to counsel and guide them towards enrollment to any of RGRs services.
- Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
- Conversion of current applicants via telephone and face-to-face meetings.
- Regular visits to cities outside of Abuja. participation in admissions seminars held at schools, hotels and other venues.
- Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
- Ensure Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas through the visa experts.
- Input and expert advice with regards to RGRs strategy in Nigeria.
- Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
- Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
- Ensure constant steam of walk in clients at the assigned RGR office.
- Assist with developing new strategic recruitment activities through gathering market intelligence.
- Achieve agreed targets for each intake
- Provide timely and accurate updates to the Company regarding student recruitment activities.
- Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
- Marketing and promoting RGR institutions to prospective students.
- Maintain full update on RGR partner institutions regarding courses, materials and procedures.
- Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
- Any other related task that may be assigned
- Manage Business Development Officer, cleaners and temporary Teaching staff.
- Work with the Managing Director in increasing revenue by 50%-100% after the next intake.
- Initiate new marketing ideas and work out plans.
Customer Service:
- Helping to develop and implement a customer service policy for RGR
- Finding ways to measure customer satisfaction and improve services
- Managing a team of customer service staff
- Handling face-to-face enquiries from customers.
- Analysing statistics or other data to determine the level of customer service RGR is providing
- Producing written information for customers, often involving use of computer packages and software
- Writing reports analysing the customer service that RGR provides
- Developing feedback or complaints procedures for customers to use
- Improving customer service procedures, policies and standards for RGR
- Meeting with other managers to discuss possible improvements to customer service
- Involvement in staff recruitment and appraisals
- Training staff to deliver a high standard of customer service
- Leading or supervising a team of customer service staff
- Learning about RGR’s products or services and keeping up to date with changes
- Keeping ahead of developments in customer service by reading relevant journals, going to meetings and attending courses.
Administrative and Office Management:
- Record office expenditure and manage the budget
- Organise the office layout and maintain supplies of stationery and equipment
- Maintain the condition of the office and arrange for necessary repairs
- Organise and chair meetings with staff – in lower paid roles this may include typing the agenda and taking minutes, but senior managers usually have an administrative assistant to do this
- Oversee the recruitment of new staff, sometimes including training and induction
- Ensure adequate staff levels to cover for absences and peaks in workload, often by using temping agencies
- Carry out staff appraisals, manage performance and discipline staff
- Delegate work to staff and manage their workload and output
- Promote staff development and training
- Implement and promote equality and diversity policy
- Write reports for senior management and deliver presentations
- Respond to customer enquiries and complaints
- Review and update health and safety policies and ensure they’re observed
- Check that data protection laws are being adhered to in relation to the storage of data, and review and update policies
- Arrange regular testing for electrical equipment and safety devices
- Attend conferences and training
- Manage social media for your organisation.
Responsibilities
- Develop and initiate business development and /marketing strategies.
- Assist in coordinating actions to influence developed strategies.
- Assist in the execution of marketing campaigns.
- Assist in the development and planning of all branding and marketing activities.
- Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
- Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
- Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
- Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.
Requirements, Qualifications and Experience
Education and Experience:
- Experience with an international recruitment agency will be highly considered but not required.
- Graduate degree – essential, Postgraduate degree will be an added advantage
- Marketing experience in a similar role
- Considerable experience in a customer facing role – essential
- Candidates with industry related experience will be strongly considered with higher salary where commensurate.
Essential Skills and Experience:
- Communication & Interpersonal Skills
- Collaboration Skills
- Negotiation & Persuasion skills
- Project Management Skills
- Research & Strategy
- Computer Skills
- Business Intelligence
- Excellent leadership skill
- Evidence of working within a target-driven environment
- Meeting Sales Goals and Professionalism
- Experience and ability in providing market intelligence in order to guide recruitment activities
- Knowledge and experience of visa counselling for visa applicants
- Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
- Experience of report – writing and statistical analysis
- Excellent customer service skills, experience working within a customer -facing role
- Takes initiatives and works independently/within a team when required
- Highly organised, can manage several tasks simultaneously
- Can work under pressure when required
- Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
- Can influence and persuade at all levels
- Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
- Ability and willingness to travel within Nigeria including.
- Excellent customer service and sales support skills Excellent written and Verbal communication skills
- Evidence of success in building and maintaining customer relationships leading to increased sales
- Able to work under pressure to meet deadlines.
- Sound organisational, planning & time management skills.
- Highly motivated self-starter with a high level of energy and motivation.
- Able to work on own initiative and as part of a team.
Desirable Skills and Experience:
- Significant experience related to the international Higher Education sector
- Knowledge of international educational qualifications and their Nigeria equivalencies
- Knowledge of marketing for international Higher Education sector within Nigeria
- Knowledge and experience of visa counselling for visa applicants
- Knowledge of international higher education and experience of working in international education – desirable
- Experience working in the Education marketplace
- Knowledge of the study-overseas market.
Salary
- You will be placed on 3 months’ probation with a salary of 50,000NGN – 80,000NGN Depending on your experience and expertise you bring.
- After probation, your salary could be increased to between 80,000 to 150,000NGN depending on input and performance.
- Training and development opportunities and performance-related incentives will be available as part of the role.
Deadline: 20th March, 2020 Or till role is filled.
Method of Application
Interested and qualified candidates should submit ther CV and Covering Letter demonstrating how they meet the requirements for this role to “The Human Resources Manager, Ruhe Global Resources” via: hr@ruheglobalresources.com alongside the following:
- A graphic design marketing one of our services.
- A website design sample mimicking our services.
Note
- Please send your CV and Cover Letter as the body of the email and as an attachment in this order:
- Cover Letter
- CV.
- Weekly interviews will be conducted till the role is filled.
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