Fadac Resources and Services – Our client, a well-known Quick Service Restaurant with branches all over Nigeria is looking to recruit a qualified candidate to join her team in the capacity below:
Job Title: Marketing Director
Location: Lagos
Description
We need a Marketing Director to implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business.
Responsibilities
- Monitor effective utilization of brands marketing budget to achieve the set objectives
- Oversee design and implementation of comprehensive marketing strategies in creating awareness of the company’s business activities
- Oversee planning, coordination, execution, and attendance of conferences, seminars, Fairs, exhibitions and any other events
- Control budget and allocates resources towards all projects
- Monitor progress reviews and approves performance reports
- Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
- Supervise marketing department and provide guidance and feedback to other marketing professionals
- Engage in the achievement of Goals & Objectives in line with the company’s vision, mission and values.
- Ensure company conducts its business in full compliance with all national, international laws, and regulations that pertain to QSR, as well as professional standards, accepted business practices, and internal standards.
- Oversee planning and execution of campaigns for corporate promotion, launching of new product lines etc.
- Build Strategic Partnership with external parties such as the media, Stakeholders and potential clients
- Integrate selected brand communication on behalf of the company
- Coordinate relationships with creative agency partners as well as cross-functional teams and external vendors.
- Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
- Review Brands’ prices in line with the company pricing policy and market realities to ensure brand profitability, recommend appropriate price, and cost structure adjustments
Requirement
- Minimum Possession of a Postgraduate degree in Marketing/Business Administration or related degree.
- Minimum of 12-15 years Marketing hands-on work experience in a similar role in a related industry (FMCG/QSR). Membership of the NIMC, APCN, AAN, or any other related professional qualification is required.
- Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Familiarity with Customer Relationship Management and Content Management System software
- Knowledge of traditional and digital marketing tools
- Knowledge of research methods; data analytics software
- Ideation and marketing strategy development.
Deadline: 28th February, 2020.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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