Marketing Director Job in a Well-known Quick Service Restaurant

Fadac Resources and Services – Our client, a well-known Quick Service Restaurant with branches all over Nigeria is looking to recruit a qualified candidate to join her team in the capacity below:

Job Title: Marketing Director

Location: Lagos

Description
We need a Marketing Director to implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business.

Responsibilities

• Monitor effective utilization of brands marketing budget to achieve the set objectives
• Oversee design and implementation of comprehensive marketing strategies in creating awareness of the company’s business activities
• Oversee planning, coordination, execution, and attendance of conferences, seminars, Fairs, exhibitions and any other events
• Control budget and allocates resources towards all projects
• Monitor progress reviews and approves performance reports
• Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
• Supervise marketing department and provide guidance and feedback to other marketing professionals
• Engage in the achievement of Goals & Objectives in line with the company’s vision, mission and values.
• Ensure company conducts its business in full compliance with all national, international laws, and regulations that pertain to QSR, as well as professional standards, accepted business practices, and internal standards.
• Oversee planning and execution of campaigns for corporate promotion, launching of new product lines etc.
• Build Strategic Partnership with external parties such as the media, Stakeholders and potential clients
• Integrate selected brand communication on behalf of the company
• Coordinate relationships with creative agency partners as well as cross-functional teams and external vendors.
• Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
• Review Brands’ prices in line with the company pricing policy and market realities to ensure brand profitability, recommend appropriate price, and cost structure adjustments

Requirement

• Minimum Possession of a Postgraduate degree in Marketing/Business Administration or related degree.
• Minimum of 12-15 years Marketing hands-on work experience in a similar role in a related industry (FMCG/QSR). Membership of the NIMC, APCN, AAN, or any other related professional qualification is required.
• Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Knowledge in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiarity with Customer Relationship Management and Content Management System software
• Knowledge of traditional and digital marketing tools
• Knowledge of research methods; data analytics software
• Ideation and marketing strategy development.

Deadline: 28th February, 2020.

How to Apply
Interested and qualified candidates should:
Click here to apply online