Job Recruitment at Coreum Real Estate Solutions

Job Title: Digital Marketing Specialist and Content Manager

Location: Lagos

Job Description

• The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns.
• After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Be a thought leader in uncovering, testing, and executing emerging digital technologies, platforms, and tools. Share learnings with the organization to help foster a collaborative environment.
• When needed, create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are important.
• Responsible for preparing budgets, short and long-term plans for the Marketing/Digital campaigns and its activities
• Evaluate and monitoring campaign progress, assuring adherence and evaluating performance.
• Measuring the performance of all Marketing Campaigns, reporting and assessing against goals (ROI and KPIs)
• Identifying Digital Marketing trends and insights for optimizing spends and performance based on the insights for the products.
• Offer new communication in tandem with customer needs, industry requirements & placing them in the market.
• Extract, analyze, and report on digital marketing performance through Google Analytics, digital marketing reports and systems, and data site-crawl tools.
• Produce clear and articulate marketing material such as presentations and teasers as required for transactions. This will include elements of research and information collation.
• Manoeuvre digital marketing campaigns through all areas of the project life cycle.
• Clearly understand and implement digital marketing campaigns which fit client needs.
• Provide analytical reporting of campaigns to stakeholders.
• Execute in-house digital marketing campaigns for various projects.
• Provide creative content for the website and coordinate promotions with online portals.
• Follow up with the leads generated through portals and digital marketing and get them to visit the site.
• Researching, writing and editing content for various marketing materials, internal marketing updates and external marketing.
• Understanding, anticipating and coordinating all aspects of assigned marketing projects with regard to the strategic marketing plan, legal compliance requirements, and internal customer requests, with little supervision
• Manage and oversee marketing strategies and budgets to achieve desired KPIs across all channels, including SEO/SEM, social media, display advertising, CRM, and email.
• Own the strategy and execution of Google AdWords campaign across the website, including buying running relevant keywords ads.
• Identify and recommend tools to refine/ streamline workflows and extend capabilities, including social listening, audience data, and web/ app analytics.
• Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).

Qualifications

• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills.
• Bachelor’s Degree or equivalent

Attributes:

• Keen interest in real estate, specifically proptech and real-estate investment through crowdfunding.
• Vast and intense knowledge of local real estate trends, market conditions and consumer behaviour.
• Superb customer service and customer relationship management.
• Ability to work effectively as a team player or independently, in a fast-paced environment while prioritizing projects to ensure timely deliverables.
• Excellent organizational skills, strong analytical skills, strong communication and interpersonal skills.