Marketing Analyst at Trans-Nationwide Express Plc (TRANEX)

Trans-Nationwide Express Plc (TRANEX) is a leading Logistics Company engaged in domestic and International Express delivery, haulage, freight and other ancillary transportation and storage services.

We are recruiting to fill the position below:

Job Title: Marketing Analyst

Location: Lagos

Job Description

• We are looking for a Marketing Analyst who will research and identify ways to build our brand and acquire new clients.

Requirements

• B.Sc / M.Sc in Marketing or related field
• Ability to multitask well
• Strong background in Microsoft Word, Excel, Access and Power point
• Experience with various survey tools.
• Minimum of four (4) years working experience as a Marketing Analyst or similar role
• Excellent oral and written communication skills

Responsibilities

• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Measure the effectiveness of advertising, marketing and communications strategies
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services

How to Apply
Interested and qualified candidates should forward a copy of their CV to: careers@tranex-ng.com using the “Job Title” as the subject of the email