Female Digital Marketing Executive in an IT Solutions Company

Willers Solutions Limited – Our client, an IT Solutions Company is recruiting to fill the position below:

Job Title: Female Digital Marketing Executive

Location: Lagos, Nigeria

Requirements

• Relevant education Degree in marketing or any other related field
• Female preferably
• 4 years’ experience in digital marketing space
• Demonstrates creativity and documented immersion in social media.
• Proficient in content marketing theory, development and application.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

Responsibilities

• Developing ways to monitor, measure and report on the impact of social media campaigns and effects on the business
• Develop contents for B2B e-mails, SMS marketing and increase brand awareness and image.
• Run digital campaigns for all entities to attract new business leads.
• Conduct market analysis and research to identify trends and opportunities.
• Prepare reports on findings from research for internal and external use and organise the company’s publication.
• Support the sales team in drafting and reviewing proposals and commercial arrangements in line with trends in the sectors and customers’ requirements
• Create, update and manage all published contents (images, videos and written) in Nigeria and other entities
• Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns with the sound knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends)
• Plan and execute campaigns for corporate promotions, launching of new product lines etc
• Establishing and driving internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of a stronger connection to the company and leads to return on investments
• Generate and convert leads for all entities
• Ensure that all marketing materials, website content, and publications are accurate for branding and comply with the organization’s brand architecture.
• Developing strategic plan, which addresses critical issues in marketing and communications.
• Optimizing SEO, SEM, Google analytics to convert leads for sales team.
• Monitoring of sales CRM and assign leads to appropriate personnel

Salary
150,000 naira monthly (negotiable).

Deadline: 13th October, 2020.

How to Apply
Interested and qualified candidates should send their CV to: lizzy.bika@willerssolutions.com using the job title as the subject of the mail.