Senior Marketing Manager in a Quick Service Restaurant

Fadac Resources and Services – Our client, a well-known Quick Service Restaurant with branches allover Nigeria, is recruiting to fill the position below:

Job Title: Senior Marketing Manager

Location: Ilupeju, Lagos
Employment Type: Full-time

Description

• We are looking for Senior Marketing Manager who’ll lead all our client’s marketing activities from social media and digital campaigns to advertising and creative projects.

Requirements

• 7 years of experience as Head of Marketing or VP Marketing In a QSR/FMCG
• Ability to articulate ROI projects
• Experience running successful marketing campaigns for a Multinational Brand
• Solid knowledge of web analytics and Google Adwords
• Experience in project management
• Leadership skills with the ability to set and prioritize goals
• BSc or MSc in Marketing or relevant field

Responsibilities

• Brand – Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price
• Annual marketing activity plan and budget, linked to overall business plan, with strong ROI focus
• Store Branding – Constantly updating and managing in- store and ambience branding to meet communication objectives and drive footfalls and conversions.
• Improving the visual standards of the store, as per the brand guidelines of the company
• Customer Journey – Clearly understand of the consumer journey purchase pattern and any other key insights and habits and document the insights in defined format along with the data team
• Campaigns – Running local level campaigns to drive store or regional level targets
• New channels – Recommending sources for the growth of retail channels.
• Building advertising and promotional activities. Designing and producing creatives and circulars.
• Measurement – Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking
• Loyalty program – Increasing market share through customer loyalty programs.
• Working to deliver the highest possible incremental return of sales and profits from marketing spend Desired Skills and Expertise:
• Craft strategies for all Marketing teams
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals, design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Deadline: 25th December, 2020.

Method of Application
Interested and qualified candidates should:
Click here to apply online