The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position below:
Job Title: Consumer & Shopper Connections Manager – Africa, Hydration
Job ID: R-45611
Location: Lagos, Lagos NG
Job Type: Full time
Focus, Scope, & Impact
- The Consumer and Shopper Connections lead will drive the thinking on the consumer and shopper experience in each category:
- How to design marketing around E2E consumer journey and shopper path to drive greater conversion, focusing on experience orchestration and experience consistency
- Connecting the brand business and creative strategies with a consumer-centric ecosystem, that will leverage owned, earned, shared & paid touchpoints as well as brand assets
- Designing and implementing the E2E path-to-purchases that take into account consumer and shopper journeys, connects with brand rituals building and have a high focus on weekly + conversion
- Assess and design new ways to segment consumers and audiences for better connection and new / creative ways to connect with consumers using both traditional and new media
- Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
- Connecting brand experiences with brand rituals building and in order to significantly improve weekly + conversion
- Assists the evaluation and selection of Communication partners – reviews work of and relationships with agencies assigned to the projects; determines opportunities for getting best‐in‐class talent. Assists his team in selecting agencies; helps manage ongoing agency relationships and project and budget dynamics
- The Consumer and Shopper Connections lead will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
Education & Requirements
- Bachelor’s Degree
- Significant marketing, media, and leadership experience (12-15 years)
- Direct experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
- Preference for individuals with experience in working in consumer and shopper / commercial plans
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams
- Communicating, influence and negotiate across multiple stakeholders
- Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Work Focus:
- Ability to provide input to brand & creative strategy at category level
- Ability to lead integrated brand experience for specific categories and multiple touch points that are effective and efficient
- Deep understanding of the evolved media landscape and e-commerce
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in Agile cross-functional teams
Communication Focus:
- Role will require frequent communication with OU End-to-End Experience Design lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team;
- Role will also interact frequently with external parties, particularly agencies and media companies
Key Knowledge Requirements:
- Media development
- Brand strategy
- Digital marketing
- Agile ways of working
- Consumer and shopper engagement
What We Can Do for You
- You will be part of the Africa team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a better shared future, we will:
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Coca-Cola Breaks Brand Manager
Job ID: R-45537
Location: Lagos
Time Type: Full time
Function Related Activities / Key Responsibilities
- Help develop mid-term (2-3 years) growth strategy and annual brand plans for AOU.
- Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
- Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
- Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
- Help manage local brand(’s / s’) Net Revenue, Gross Profit, Direct Marketing Expenditure.
Education Requirements
- Bachelor’s Degree required, MBA preferred.
Related Work Experience:
- 3-5 years of brand management / marketing experience.
- CPG experience a plus.Functional Skills:
- Marketing concepts
- Marketing operating strategies
- Strong financial acumen and business analytics
- Written, verbal, and interpersonal communication skills
- Motivate and influence others
Relocation:
- Location is flexible with Africa OU.
What We Can Do for You
- You will be part of the Africa Marketing Leadership team where teams are the new heroes and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
How to Apply
Interested and qualified candidates should:
Click here to apply online
Job Title: Media Planning Manager, Nigeria
Job ID: R-53890
Location: Lagos
Time Type: Full time
Focus, Scope, & Impact
- The geographic scope for this role is Nigeria
The Media Planning manager will:
- Develop connections plans across brands / campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints.
- Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
- Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
- Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the auditing processes with media-related questions.
- Recommend the ideal DMI split by brand and channel to all of our portfolio of brands.
- Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
- Execute local media buying that cannot be bought at OU-level (through Mkt procurement).
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the OU.
- The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
- The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.
Requirements
Experience:
- Media Strategy, Planning and buying experience (10-12 years).
- Experience working in agencies and or media vehicles is preferred.
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing.
Work Focus:
- Ability to provide input to brand & creative strategy at category level.
- Deep understanding of the evolved media landscape and e-commerce.
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers).
- Ability to work in Agile cross-functional teams.
Communication Focus:
- Role will require frequent communication with OU Media Consumer and Shopper lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team.
- Role will also interact frequently with external parties, particularly agencies and media companies.
Key Knowledge Requirements
Mastery of (Required):
- Media Development
- Digital Marketing
- Consumer and Shopper Engagement
Broad Expertise in (Good to Have):
- Brand Strategy
- Agile Ways of Working
What We Can Do for You
You will be part of the Africa team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft Loved Brands, done Sustainably, for a Better Shared Future, we will:
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
How to Apply
Interested and qualified candidates should:
Click here to apply online
Deadline: 12th March, 2021.
How to Apply
Interested and qualified candidates should:
Note: We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
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