First Excelsia Professional Services Limited – Our client, a leading Edu-Tech Organization, is seeking suitable candidates to fill the position below:
Job Title: Research and Content Analyst
Location: Lagos
Industry: Technology
Job Description
- The ideal candidate will be responsible for creating, proofreading, re-structuring, and editing contents intended for the organization’s educational and health products across all platforms.
- He/ She will be responsible for producing marketing copy, creating content about industry-related topics, and updating the company’s products with new content across all platforms.
- Ultimately, the role holder will ensure effective development, delivery, and management of relevant content that appeal to target audiences, attract customers, and boost brand awareness.
Responsibilities
- Create a content development & delivery plan and manage the successful implementation of the plan
- Provide regular progress reports on the plan implementation
- Supervise product research including data collection on users, competitors & the marketplace and the consolidation of information into actionable items, reports and presentations for decision support
- Review and upgrade existing content to increase user engagement and product stickiness
- Create, proofread and edit written pieces (blog post, social media posts, et al) for grammar and style before publication
- Upload content into the product portals
- Script and edit content for motion pictures. Also, coordinate with marketing and design teams to illustrate articles
- Maintain and update comprehensive content inventory
- Ensure all-around consistency (style, fonts, images, and tone) across platforms
- Develop and execute approved calendar of activities
- Perform periodic content audit to keep content relevant and engaging.
Person Specification
- 2-3 years’ work experience as a Copywriter, Content Creator, or similar role.
- Minimum of a Bachelor’s Degree in English Language, Journalism, Mass Communication, Marketing, or related field.
- Advanced Degree/other professional certification would be an added advantage.
- Required Competencies
- The following competencies are required to succeed in the role:
- Excellent written, editing, and verbal communication skills, with strong attention to detail
- Microsoft Office Proficiency
- Familiarity with Content Management Systems
- Content Management & Marketing
- Research and Analytics
- Ability to learn fast and think on your feet as you confront challenges.
- Excellent quality of writing
- Excellent organization and time management skills
- Good knowledge of consumer psychology.
- Creativity and insights into targeted audience’s styles/preferences etc.
- Excellent attention to detail
- Ability to work with little or no supervision.
Deadline: 31st October, 2021.
Method of Application
Interested and qualified candidates should send their CV to: talentsearch@firstexcelsia.com using the Job Title as the subject of the email.
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