Marketing Manager (FinTech / Cryptocurrency) at Black Pen Recruitment

Black Pen Recruitment is South Africa’s #1 recruitment consulting firm specialised in BPO services, foreign language recruitment and staffing solutions and immigration services. With our outstanding experience in the BPO industry and our own in-house immigration division, we will find the right candidates for foreign language specialist positions as well as immigration solutions for foreign employees.

We are recruiting to fill the position below:

Job Title: Marketing Manager (FinTech / Cryptocurrency)

Location: Lagos (Remote)
Employment Type: Full-time

Job Description

• Are you an experienced Marketing Manager with insight into the world of Fintech? Someone who understands crypto and the blockchain space? Then this is for you!
• Our client, an American-based company is expanding globally by being one of the first movers to bring cryptocurrency to Africa and the Middle East at large. The mission is to make bitcoin/blockchain and other FinTech services more accessible, and affordable, than ever before. This dynamic company is looking to hire a Marketing Manager to join their team.
• Our client’s vision strives to form a committed team of forward-thinkers who collectively create a supportive, welcoming and highly innovative environment for all. Whilst driving business through technology.
• Top candidates are clear communicators who are highly self-motivated, eager to collaborate, exchange knowledge, apply new skills and pitch in for whatever the team needs to ship new services.

Responsibilities

• Execute marketing plans, campaigns and strategies in line with the agreed budget
• Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
• Determining the feasibility and profitability of a new market or existing campaigns
• Fostering and executing marketing and advertising campaigns
• Managing on-going marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness
• Implement online marketing strategies
• Giving ideas, recommendations, and plans to contribute to the optimisation of marketing strategies
• Developing and executing the content marketing strategy for the business
• Supporting the new business team in the identification and generation of leads
• Assisting the team in the target delimitation for products, brands, or services
• Keeping up to date with industry activities and trends.
• Researching, analysing and summarising market trends.
• Studying competitors’ market behaviour and strategies
• Overseeing marketing material.
• Building strategic relationships and partner with key industry players, agencies and vendors.

Requirements

• Bachelor’s Degree in Marketing or Business or similar.
• 5+ years of experience as a marketing manager.
• Experience ideally within FinTech, Crypto, start-up environment.
• Experience building complex marketing programs and reporting on the results.
• Exposure to digital and direct response marketing.
• Strong project management skills.
• Strong problem-solving ability, including metrics-driven thinking.