Digital Marketing Specialist in a Media Organization

Catilas Resources Limited is recruiting on behalf of its client, a Media organization, to fill the position below:

Job Title: Digital Marketing Specialist

Location: Oniru / Lekki, Lagos
Employment Type: Full-time

Overview

• The experienced Digital Marketing Specialist will help our client use web technologies to achieve it business growth.
• The right candidate must be conversant with market research, join strategy with other marketing professionals and able to create content to aid our client’s success.
• You will identify needs and new opportunities and aspire to increase brand awareness.
• If you’re a tech-savvy trendsetter who has innovative ideas to improve client’s experience, we would like to meet you.
• For this position, you should be creative and comfortable working with a team.
• The aim is for you to be able to effectively connect our client’s brand with their online customers.

Job Description

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online

Requirements

• B.Sc Degree in Marketing, Advertising, Entrepreneurship, Social Sciences, Arts or relevant field
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Innovative mindset that contributes creative ideas for marketing campaigns and brand initiatives
• Technical/Digital Team Leadership
• Business Savvy and research skills.

Salary & Benefits
Competitive.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: This position is based in Lagos state and interviews will be conducted in Lagos.