Business Development Manager (HORECA Sales) at Sabi

Sabi is Africa’s leading provider of enabling infrastructure powering the distribution of goods and services. Our platform enables and empowers a wide ecosystem of users, allowing agents, merchants, exporters, aggregators, distributors, and manufacturers to expand their capabilities and grow their businesses using Sabi’s technology rails. These rails provide access to physical goods supply, logistics, business tools, financial services and data insights. In a short span of two years, Sabi has grown to be the largest B2B marketplace on the African continent.

We are recruiting to fill the position below:

Job Title: Business Development Manager (HORECA Sales)

Location: Isolo, Lagos
Employment Type: Full Time

Job Purpose

• As a BDM (HORECA Sales), your primary responsibility will be to drive sales and develop strategic partnerships within the HORECA industry.
• You will be responsible for generating new business opportunities, managing key accounts, and maximizing revenue growth.
• This role requires excellent sales skills, industry knowledge, and the ability to build strong relationships with customers.

Job Responsibilities

• Accountable for all sales activities in the HORECA Channel which include, Hotels, Restaurants, Cafes, Bukkas and related relevant outlets.
• Budget Management: Manage the budget whilst maintaining profitability when offering incentives/ discounts.
• Business Development: Identify and prospect potential clients within the HORECA industry, including hotels, restaurants, catering companies, and related establishments. Generate leads and convert them into new business opportunities and explore new avenues for the sales of FMCG products ensuring profitability in the HORECA Channels
• Market Analysis: Conduct market research and stay updated on industry trends, competitor activities, and customer preferences. Use this knowledge to identify market gaps and develop innovative sales strategies to gain a competitive advantage. Monitor market opportunities to capitalize on consumption moments to increase sales in the channels.
• Sales Planning: Implement and manage sales strategies to meet the business objectives in HORECA channels.
• Sales Management: Develop and implement effective sales strategies to target and penetrate the HORECA market segment, aligning with the company’s overall sales objectives. Responsible for ensuring that proper systems and best practices are implemented in the channel.
• Team Leadership: Effective management of the HORECA sales whilst working with the Supply & Commercial Manager to grow the HORECA business.
• Train & Develop People: Make use of every opportunity to develop the skills of the HORECA Executives in handling customers in the HORECA business.
• Brand Loyalty: Develop brand loyalty and ensure achievement of volume objective by effectively managing the activities of the channel.
• Responsible for 100% Revenue target allocated to individual.
• Strive to improve customer satisfaction through excellent customer service.

Requirements
Special Skills and Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or a related field (preferred).
• 5+ years relevant work experience.
• Proven track record in B2B sales, preferably in the HORECA industry.
• Strong negotiation and communication skills, both written and verbal.
• Ability to build and maintain relationships with key stakeholders.
• Excellent presentation and public speaking abilities.
• Self-motivated, goal-oriented, and results-driven.
• Analytical mindset with the ability to interpret sales data and market trends.
• Familiarity with CRM software and sales analytics tools.

Candidate Specification:

• Motivated by the mission of Loft
• Pragmatic with quantitative and analytical ability and attention to detail
• Driven, independent thinker and leader who can juggle multiple projects simultaneously with fast-changing priorities
• High level of integrity and dependability with a strong sense of urgency.
• A focus on execution. Willing and able to get hands dirty.
• Flexibility to roll up your sleeves and attack problems and projects as they arise, where you will need to set out a clear structure, method and outcomes yourself.

Benefits

• Rapid Career Growth
• Annual Training Budget
• Robust Health Coverage
• Performance Bonus.

How to Apply
Interested and qualified candidates should:
Click here to apply online