Digital Marketing Specialist at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos

Purpose of Position

  • To create and manage the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders on all digital media platforms.

Essential Duties / Key Job Roles and Responsibilities

  • Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units.
  • Monitor the website for traffic and usage patterns and provide data to improve effectiveness to ensure communication goals are met.
  • Develop and manage digital advertising campaigns for the institution to meet expected objectives.
  • Develop and implement a social media strategy to help the institution reach its goals.
  • Monitor all digital presence and ensure information accuracy across all platforms.
  • Monitor and analyze digital trends and new media for adoption.
  • Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals.
  • Work with others in the team to create and share content (video, audio, graphic) for driving engagement with key publics on social media.
  • Monitor digital media (social media and other platforms) and respond appropriately to threats and opportunities.
  • Educate new users to social media within the community and drive a culture of social media excellence.
  • Implement periodic digital audits to ascertain brand adherence and monitor footprints.
  • Review and update website content for effective search engine optimization (SEO)

Key Performance Indicators

  • Monthly increase in website traffic generally, and from outside Nigeria specifically.
  • Sustained higher audience engagement on social media. (Retweets, shares, video views etc.)
  • Sustained organic and paid search ranking.
  • Increase in the average amount of time spent on the website.
  • Timely responses to all digital inquiries

Qualifications

  • Bachelor’s Degree in any discipline.
  • Professional certificate in digital marketing or google certification(s) – will be an added advantage.

Experience:

  • Minimum of 4 years in digital marketing ecosystem.

Competencies Required:

  • In-depth knowledge and experience in digital and social media management
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and work under tight deadlines.
  • Excellent interpersonal skills and ability to interact at all levels in the organization.
  • Creative thinker able to set strategy to action and show results.
  • Knowledge of PR, brand management and communication
  • Knowledge of Adobe Photoshop and other design tools
  • Knowledge of appropriate Content Management System-CMS (Drupal, WordPress, Hoot suite, etc.) and HTML will be an added advantage.

Deadline: 11th August, 2023.

Method of Application
Interested and qualified candidates should send their CV to: careers@lbs.edu.ng using the Job Title as the subject of the email.

Note: Only shortlisted candidates shall be contacted. LBS is an equal opportunity employer.


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