Product Manager, Savings Account at Wema Bank Plc

Wema Bank Plc – Widely reputed as the longest surviving and most resilient indigenous bank in Nigeria, Wema Bank Plc has over the years, diligently offered a fully-fledged range of value-adding banking and financial advisory services to the Nigerian public.

We are recruiting to fill the position below:

Job Title: Product Manager, Savings Account

Location: Lagos
Job Type: Full-time

Job Summary

• To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Responsibilities

• Provide sales teams with the necessary technical expertise to enable them sell the banks’ savings products e.g printed & electronic materials-fliers, presentations, proposals
• Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
• Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
• Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
• Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
• Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
• Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
• Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution
• Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume
• Acts as primary product liaison with Clusters/Zones ensuring:
  • timely & regular communication on product performance
  • timely & regular communication on product / market changes
  • relevant product, market insights & identified Area opportunities are presented
  • successful execution and monitoring of product marketing campaigns
• Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of local operating environment
• Routinely attends Zonal Directorate planning / business review meetings-MPR
• Analyses escalated area sales challenges, proffers alternative solutions, implements recommendations that ensure achievement of product performance targets

Requirements
Required Knowledge, Skills & Abilities:

• Product- knowledge and training
• People management skills
• Business development skills
• Brand management skills
• Facilitation skills
• Communication skills,
• Selling skills
• Negotiating skills
• Interpersonal skills
• Data driven decision making

Supervisory Skills:

• Interpersonal skills
• Decision making skills
• Visionary

Generic Skills:

• Organizational skills
• IT
• Analytical skills.

Benefits

• Hybrid work structure
• Competitive Salary
• Great work culture.

Deadline: 23rd November, 2023.

How to Apply
Interested and qualified candidates should:
Click here to apply online