Head of Marketing Communications at Accion Microfinance Bank Limited

Accion Microfinance Bank Limited was established in 2006 and began operations in May 2007 on license from the Central Bank of Nigeria. Our management team comprises seasoned and distinguished professionals from diverse backgrounds complemented by the expertise of our technical partners, ACCION International. At Accion Microfinance Bank our core values, business philosophy and methodology distinguish us as one of the leading microfinance banks in Nigeria.

We are recruiting to fill the position below:

Job Title: Head of Marketing Communications

Location: Lagos

Job Description

• The role entails developing and delivering a strategic marketing and communications plan that aligns with the company’s Overall business Objectives.
• The ideal candidate will have experience in brand positioning advertising, public relations, digital marketing, event management, and content creation.

Duties of the Position

• Define communication/image needs for Accion MfB based on consumer insights to develop the Accion Mfg brand further — especially on the dimension of strategically positioning the bank, building a future for customers and stakeholders.
• Keep the updated Brand Equity & reputation strategy (image and positioning strategy).
• Ensure brand consistency across the entire Accion MfB by coordination of all efforts across channels to minimize duplication and maximize funds.
• Develop strategy and drive implementation targeted at keeping Accion MfB’s vision, mission & values in mind & advise internal & external stakeholders on issues relating to the brand & how to use various brand elements.
• Manage, develop, and implement marketing activities to maximize sales Of Accion MFB products and enhance Accion MfB’s brand in the public eye and provide marketing support through adverts, media, POS, partnership relationship.
• Analyze brand position ing and consumer insights

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• Minimum of 7 years of experience out of which 4years should be in leadership capacity in a Marketing Communications, Brand Management and Public Relations is essential.
• Proven track record in developing and executing successful marketing campaigns and initiatives.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data, draw insights, and make recommendations.

Method of Application
Interested and qualified candidates should send their CV to: careers@accionmfb.com using the Job Title as the subject of the mail.