Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.
We are recruiting to fill the position below:
Job Title: Commercial Analytics & Insights Manager
Job Requisition ID: JR1103390
Location: Ikeja, Lagos
Job Type: Full-time
Job Description
- The role is responsible for driving great insights through execution reporting to ensure quicker decisions are made, managing performance from a total Business perspective all the way down to store level and driving accountability at all levels.
- The role holder will be the point of contact for Sales Operations to drive the correct execution standards by Channel as well as the key contact to CP&A to ensure tracking elements are briefed on time and objectives are measured as agreed upon and signed off.
- The role holder will also drive correct level of Reporting, focusing on exceptions, to ensure gaps are identified and closed to drive business NSV.
Other Key Accountabilities
Sales Systems & Data Management:
- Collaborate with the Sales Team and Data Specialists to integrate, develop and implement systems solutions to increase commercial results through improved KPI measurement and reporting and business processing capability.
- Create and updates the SFA system with all the approved activities for execution by the sales team
- Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis
- Support with data quality assurance and data cleansing of existing data sets for analysis
- Develop business cases on any additional enhancements that are not within the current system capabilities
Drive Insights from Gap analysis measures:
- Build actionable insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and identifying opportunities, risks and recommending an action plan to close the gaps.
- Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month.
- Ensure consistency in reporting and actionable execution plans by channel and segment.
- Develop streamlined processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy.
- Identifying and understanding performance trends, assessing performance against targets and highlights opportunities.
- Process and analyze large datasets, producing clear findings and recommendations.
Systems reporting and analysis to facilitate strategic growth:
- Facilitate alignment of business strategy with customer strategy
- Analyse operational intelligence to ensure accuracy and provide meaning and trends.
- Generate and analyse reports and provide feedback on reporting when necessary.
- Explore and identify new business opportunities and make recommendations for action.
- Provide monthly reports on key KPI’s being tracked by the Sales team, highlighting areas of concern and opportunity.
- Align reports to business objectives.
- Collaborate with Capability Manager to develop relevant training materials (assist in training where required)
- Customer Market and KAM team – align to Global training.
Facilitate operational excellence:
- Understand the expectations of stakeholders.
- Monitor and measure operational activities and key outputs.
- Supporting Execution activity by providing Insights for trade team
- Supporting the team with National or Quarterly Dashboards
- Provide support to KAM and Divisional Teams
- Engage with sales operational team to facilitate and support achievement of excellence.
- Ensure the integrity of data.
- Work with Commercial MD lead to align data across all Platforms
- Trax insights and Pricing
- 3rd Party capability audit
- Identify projects to streamline areas for improvement.
Compliance:
- Familiarize and comply with applicable procurement agreements, licenses, legislation, regulatory policies, internal policies, and procedures, etc.
Experience, Qualifications and Leadership
- Commercial Graduate Degree qualification – Business Related
- Experience in Commercial (Minimum 2-3 years) working in sales and or customer marketing is a prerequisite.
- Basic experience in Planning functions (minimum 1-2 years)
- Work within a virtual team, cross-functionally and with a high sense of initiative and ownership, being self-sufficient and independent.
- Category and competitor knowledge
- Basic understanding of our industry, the channels our products are sold, in-store requirements and account specific marketing.
- Familiarity with market measurement data and interpretation into actionable insights
- Project Management Expertise
- Build collaborative and influential relationships with peers in Commercial.
- Strong analytical skills, systems aptitude, and data-handling expertise
Key Skills:
- Commercial Acumen with keen learning mindset
- High cognitive ability
- Facilitate operational simplicity, enabling decisions to be made, aligned to and executed swiftly.
- Dealing with day-to-day ambiguity & problem-solving ability
- Proven commercial acumen with strong focus on financial acumen and analytical skills, with the ability to translate into actionable insights.
- Good analytical skills and a high attention to detail
- Need to be flexible, entrepreneurial, and ability to work with multiple stakeholders.
- Excellent communication skills (written and verbal)
- Excellent planning skills
- Good Decision Quality.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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