Platos Health is a technology startup on a mission to prevent diseases and advance equality of opportunities in healthcare. Today, hospitals & clinicians use the Platos care platform to monitor patients’ holistic health while facilitating data-driven, personalised & proactive care from anywhere. Tomorrow, we might use advanced analytics to drive preventive care for the general population. The future is open.
We are recruiting to fill the position below:
Job Title: Product Marketing Manager
Location: Lagos
Job type: Full Time
Role Overview
- We are seeking a smart, data-driven, and creative Product Marketing Manager to lead our marketing efforts in Nigeria.
- The initial focus of this role will be to launch Platos products, build our brand, and drive marketing initiatives that support sales through our partners including pharmacies.
Responsibilities
- Product Launch: Lead the launch strategy for Platos products, ensuring the product resonates with both channel partners and individuals managing metabolic conditions.
- Product Positioning: Develop clear and compelling product positioning and messaging that speaks to the target audience (people living with metabolic conditions) and channel partners such as pharmacies.
- Brand Development: Help establish and grow the Platos Health brand in Nigeria, ensuring consistency across digital channels and in-store promotions.
- Website Renewal: Oversee the revamp of the Platos Health website to align with our product and brand goals, ensuring the messaging is clear and user-centric.
Campaign Management:
- Plan and execute content-driven campaigns to drive in-store sales at pharmacy partners.
- Develop marketing campaigns to drive traffic to partner stores and increase product adoption.
- Content Creation: Collaborate with agencies or content teams to create engaging, educational materials that support product launches and customer engagement.
- Sales Support: Work closely with the sales team to support medical screenings, help onboard new pharmacy partners, and ensure seamless communication of the product’s value to end users.
- Cross-functional Collaboration: Collaborate with product, sales, and design teams to ensure product features and benefits are effectively communicated in all marketing channels.
Requirements
- Proven Product Marketing Experience: 3 – 5 years of experience in product marketing, with a track record of successfully launching new products and managing go-to-market strategies.
- Strong Messaging and Positioning: Ability to craft clear, impactful product messaging that resonates with target customers and drives adoption.
- Digital Marketing Expertise: Proficient in digital marketing, including content marketing, social media, and email marketing, with experience running multi-channel campaigns.
- Data-driven: Skilled in analysing marketing performance, using tools like Google Analytics, Hotjar, and Heap Analytics to measure and optimize campaigns.
- Collaboration Skills: Excellent interpersonal and communication skills, with a proven ability to work cross-functionally with product, sales, and design teams.
- Creativity and Problem-Solving: Demonstrated ability to come up with creative solutions to marketing challenges, especially in resource-constrained environments.
- Understanding of the Nigerian Market: Familiarity with the Nigerian market, especially the healthcare and pharmacy sectors, is a strong plus.
Preferred skills:
- Experience working in the healthcare, health tech, or consumer tech industry
- Experience with tech-driven marketing tools such as email automation and content management platforms.
Benefits
- Competitive Salary
- Stock Options plans
- Health Insurance (medical, dental, and optical)
- Free access to Platos and proactive health products
- Work device and hybrid work support as needed
- Professional development fund.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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