Product Marketing Manager at Platos Health

Platos Health is a technology startup on a mission to prevent diseases and advance equality of opportunities in healthcare. Today, hospitals & clinicians use the Platos care platform to monitor patients’ holistic health while facilitating data-driven, personalised & proactive care from anywhere. Tomorrow, we might use advanced analytics to drive preventive care for the general population. The future is open.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lagos
Job type: Full Time

Role Overview

  • We are seeking a smart, data-driven, and creative Product Marketing Manager to lead our marketing efforts in Nigeria.
  • The initial focus of this role will be to launch Platos products, build our brand, and drive marketing initiatives that support sales through our partners including pharmacies.

Responsibilities

  • Product Launch: Lead the launch strategy for Platos products, ensuring the product resonates with both channel partners and individuals managing metabolic conditions.
  • Product Positioning: Develop clear and compelling product positioning and messaging that speaks to the target audience (people living with metabolic conditions) and channel partners such as pharmacies.
  • Brand Development: Help establish and grow the Platos Health brand in Nigeria, ensuring consistency across digital channels and in-store promotions.
  • Website Renewal: Oversee the revamp of the Platos Health website to align with our product and brand goals, ensuring the messaging is clear and user-centric.

Campaign Management:

  • Plan and execute content-driven campaigns to drive in-store sales at pharmacy partners.
  • Develop marketing campaigns to drive traffic to partner stores and increase product adoption.
  • Content Creation: Collaborate with agencies or content teams to create engaging, educational materials that support product launches and customer engagement.
  • Sales Support: Work closely with the sales team to support medical screenings, help onboard new pharmacy partners, and ensure seamless communication of the product’s value to end users.
  • Cross-functional Collaboration: Collaborate with product, sales, and design teams to ensure product features and benefits are effectively communicated in all marketing channels.

Requirements

  • Proven Product Marketing Experience: 3 – 5 years of experience in product marketing, with a track record of successfully launching new products and managing go-to-market strategies.
  • Strong Messaging and Positioning: Ability to craft clear, impactful product messaging that resonates with target customers and drives adoption.
  • Digital Marketing Expertise: Proficient in digital marketing, including content marketing, social media, and email marketing, with experience running multi-channel campaigns.
  • Data-driven: Skilled in analysing marketing performance, using tools like Google Analytics, Hotjar, and Heap Analytics to measure and optimize campaigns.
  • Collaboration Skills: Excellent interpersonal and communication skills, with a proven ability to work cross-functionally with product, sales, and design teams.
  • Creativity and Problem-Solving: Demonstrated ability to come up with creative solutions to marketing challenges, especially in resource-constrained environments.
  • Understanding of the Nigerian Market: Familiarity with the Nigerian market, especially the healthcare and pharmacy sectors, is a strong plus.

Preferred skills:

  • Experience working in the healthcare, health tech, or consumer tech industry
  • Experience with tech-driven marketing tools such as email automation and content management platforms.

Benefits

  • Competitive Salary
  • Stock Options plans
  • Health Insurance (medical, dental, and optical)
  • Free access to Platos and proactive health products
  • Work device and hybrid work support as needed
  • Professional development fund.

 

How to Apply
Interested and qualified candidates should:
Click here to apply online


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version